Digital Marketing Specialist

Robert Half

New York, NY

Contract

Mid Level

2 days ago

Job Description

About the Role

We are looking for a highly skilled Digital Marketing Specialist to join our team on a long-term contract basis. This role requires expertise in driving online marketing strategies, optimizing campaigns, and utilizing data insights to enhance performance. Based in New York, New York, the position offers an exciting opportunity to contribute to impactful digital initiatives.

Key Responsibilities

Develop and execute comprehensive digital marketing strategies to achieve business goals.
Manage and optimize Google Ads campaigns to maximize ROI and drive targeted traffic.
Analyze website and campaign performance using Google Analytics to identify trends and opportunities.
Oversee email marketing campaigns, ensuring content is engaging and aligned with brand guidelines.
Conduct keyword research and implement SEO tactics to improve website visibility.
Monitor and report on the effectiveness of digital campaigns, providing actionable recommendations.
Collaborate with cross-functional teams to ensure consistent messaging across all digital platforms.
Stay updated on industry trends and emerging technologies to maintain competitive advantage.
Create and maintain detailed documentation of campaigns, processes, and analytics.
Provide training or support to team members on digital tools and strategies as needed.

Requirements

Proven experience in digital marketing, with a focus on Google Ads and Google Analytics.
Strong knowledge of Google AdWords and best practices for campaign optimization.
Familiarity with email marketing platforms and techniques for effective campaign management.
Expertise in SEO strategies and keyword research tools.
Ability to analyze complex data sets and translate findings into actionable insights.
Excellent communication skills for collaborating with teams and presenting reports.
Adept at using digital tools and platforms to execute marketing strategies.
A proactive approach to staying informed about digital marketing trends and innovations.

Qualifications

Experience in digital marketing, Google Ads, and Google Analytics.

Benefits & Perks

Medical, vision, dental, and life and disability insurance.
Eligibility to enroll in the company 401(k) plan.
Access to top jobs, competitive compensation, and benefits.
Free online training.
Opportunity to work on impactful digital initiatives.

Working at Robert Half

Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We work to put you in the best position to succeed and provide access to top jobs, competitive compensation, and benefits.

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