9734 - Senior Industry Marketing Manager - Aerospace, Defense, Government

Wind River

Washington, DC

Full Time

Senior

120k-180k

22 days ago

Job Description

About the Role

Wind River is a global leader in delivering software for mission-critical intelligent systems. For more than four decades, the company has been an innovator and pioneer, powering billions of systems that require the highest levels of security, safety, and reliability. Wind River helps customers across automotive, aerospace, defense, industrial, medical, and telecommunications industries solve complex technology challenges on their journey toward the new intelligent machine economy. The company's software powers generation after generation of the safest, most secure systems in the world, including NASA space missions such as Artemis I, the James Webb Space Telescope, and Mars rovers. Recognized for technology innovation and workplace culture, Wind River values growth mindset, customer-focus, and diversity, equity, inclusion & belonging, fostering a unique and inclusive environment.

Key Responsibilities

Serve as a subject matter expert on the ADG industry, staying current on market trends, regulatory developments, and customer needs.
Translate complex technology and regulatory topics into clear, compelling messaging tailored to the ADG audience.
Develop high-impact content—including blogs, whitepapers, sales collateral, and thought leadership—that reflects industry perspective and strengthens market positioning.
Define and execute integrated marketing campaigns across digital, email, social, paid media, and events to drive awareness and pipeline growth.
Collaborate with Sales to align marketing programs with strategic account priorities and accelerate deal velocity.
Partner with industry collaborators on co-marketing initiatives and joint events.
Monitor and analyze campaign performance, using insights to optimize future efforts.
Ensure brand consistency and compliance across all marketing touchpoints.
Manage marketing budgets and timelines effectively.

Requirements

7+ years of experience in marketing to A&D and Federal Government sectors, including ground, air, naval, space, and civilian agencies (e.g., Homeland Security, Veterans Affairs, Social Security Administration, Treasury, Health and Human Services).
Demonstrated expertise in embedded and intelligent edge technologies with strategic applications in ADG sectors.
In-depth knowledge of defense industry buyer personas, including prime integrators and emerging/non-traditional contractors.
Well-versed in the regulatory landscape governing the ADG industry, with the ability to interpret and translate complex requirements into compliant, market-relevant messaging.
Proven ability to develop high-impact content such as blogs, whitepapers, and thought leadership pieces.
Skilled at crafting clear, compelling messaging for technical and executive audiences, grounded in industry insight.
Proven success in demand generation and event marketing; ABM experience is a plus.
Strong project management and cross-functional collaboration skills.
Familiarity with government procurement cycles and marketing alignment.
Comfortable working in a fast-paced, matrixed environment with Sales and Partner teams.
Proficient in Salesforce, AI tools, and performance analytics platforms.

Nice to Have

ABM (Account-Based Marketing) experience.

Qualifications

Experience in marketing to aerospace, defense, and federal government sectors.

Benefits & Perks

Flexible home office with hybrid or 100% remote options.
Named Top Workplace for the 8th year in a row.
100% Employee covered Medical, Dental, and Vision insurance.
Flexible Time Off policy plus 12 observed Holidays.
401K with company match.
Health Savings Account (HSA) and Flexible Spending Account (FSA).
Wellness Benefits through Unmind.

Working at Wind River

Wind River values a growth mindset, customer-focus, and diversity, equity, inclusion & belonging. The company fosters a culture recognized for innovation, workplace excellence, and inclusivity, aiming to be a workplace of choice for all individuals.

Apply Now