Account Based Marketing Manager

About the Role

Key Responsibilities

• Architect and lead integrated ABM strategies aligned to business priorities, leveraging first- and third-party data to define Ideal Customer Profiles (ICPs), Total Addressable Market (TAM), and buying committees.
• Build and manage omni-channel campaigns tailored to account needs and personas across the funnel, aligning internal stakeholders and managing execution from concept to optimization.
• Apply a test-and-learn mindset to continuously refine campaigns using performance analytics and stakeholder feedback.
• Partner with sales, analytics, product, and marketing operations to ensure alignment and integration across the customer journey, acting as a strategic advisor to sales on account engagement.
• Champion the evolution from ABM to Account-Based Experience (ABX), orchestrating marketing and sales engagement across prospect and customer lifecycles to deliver coordinated, high-value experiences.
• Leverage experience with B2B marketing and sales technology to build and deliver personalized, trigger-based experiences, and use data to communicate business impact to partners across marketing, sales, and adjacent organizations.

Requirements

• Bachelor's degree, or equivalent work experience.
• Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results.

Nice to Have

• 6+ years of experience in B2B marketing, with at least 3 years in ABM or strategic marketing roles.
• Proven success in designing and executing ABM programs that drive measurable business outcomes.
• Strong understanding of ABX principles, lifecycle marketing, and sales alignment.
• Proficiency in marketing automation, CRM, and ABM platforms (e.g., Marketo, Salesforce, Demandbase).
• Excellent communication, stakeholder management, and project leadership skills.
• Analytical mindset with the ability to translate data into actionable insights.

Qualifications

• No additional formal qualifications specified beyond the degree and experience requirements.

Benefits & Perks

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year