Account Based Marketing Manager, Public Sector

About the Role

Key Responsibilities

• Design, develop, and execute comprehensive 1:Few and 1:Many ABM programs tailored to public sector accounts, including Federal, State & Local, Education, and Healthcare.
• Leverage intent data, firmographics, technographics, and deep account insights to identify high-value accounts and develop targeted, multi-channel campaigns that drive pipeline and accelerate deal cycles.
• Partner with Sales, Solutions Architecture, and Public Sector leadership to develop personalized messaging and content addressing government, education, and healthcare challenges and opportunities.
• Collaborate with demand generation, field marketing, partner marketing, and product marketing teams to ensure a cohesive customer journey across all touchpoints.
• Establish KPIs, track program performance, analyze results, and optimize campaigns for maximum ROI, presenting insights and recommendations to stakeholders.
• Act as a subject matter expert on public sector buying cycles, procurement processes, and key trends, translating insights into actionable marketing strategies.
• Stay informed on ABM best practices, tooling, and emerging trends, bringing new ideas to enhance marketing capabilities.

Requirements

• 5+ years of experience in B2B marketing, preferably with experience in Account-Based Marketing (ABM) for the Public Sector.
• Deep understanding of the public sector landscape, including government procurement cycles, contracting vehicles, and key decision-makers and personas.
• Proven track record of developing and executing successful ABM programs that generated significant pipeline and revenue in the public sector.
• Expertise in ABM platforms and tools (e.g., 6sense, Demandbase, Rollworks) and CRM (Salesforce).
• Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions.
• Exceptional communication and collaboration skills to partner effectively with sales and cross-functional teams.
• Bachelor's degree in Marketing, Business, or a related field.
• Willingness to travel up to 25% of the time.

Nice to Have

• Familiarity with marketing to specific public sector verticals such as Civilian agencies, DoD, K-12, Higher Ed, and State Medicaid.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.

Benefits & Perks

• Competitive salary range of $119,000 - $160,600 plus participation in Snowflake's bonus and equity plan.
• Benefits including medical, dental, vision, life, and disability insurance.
• 401(k) retirement plan.
• Flexible spending and health savings accounts.
• At least 12 paid holidays, paid time off, parental leave, and employee assistance programs.