Account Manager, Social Media

About the Role

Key Responsibilities

• Develop and implement social media strategies for clients that encompass content, channel, and audience; are aligned to client goals; and demonstrate business impact through insights and analysis.
• Work as part of integrated PR and digital teams, driving the strategic inclusion of social media across client programs, including content development, community management, publishing best practices, channel strategy, insights and analytics.
• Manage account teams to ensure seamless delivery of client work, including quality reviews and time/team management.
• Manage multiple projects and/or accounts to ensure deadlines and budgets are met.
• Produce social-first copy and creative content aligned to individual channel best practices, including support in copywriting weekly social media calendars.
• Manage 1-2 direct reports.
• Build trusting relationships with clients as one of the day-to-day contacts.
• Support new business efforts for the Agency, including research and pitch development.

Requirements

• 5-6 years of client-facing digital experience, with social media specialty preferred, including at least one year in an Agency setting.
• Deep knowledge and understanding of social platforms—primarily LinkedIn, Twitter, Instagram, TikTok, Facebook, YouTube—including both organic and paid strategies.
• Baseline knowledge of earned media and marketing tactics (search, influencer, editorial) and how social media and digital activations can be integrated.
• Experience with social media management, influencer management, and analytics tools (bonus points for Sprinklr, Sprout Social, MuckRack, Brandwatch).
• Management experience, both in program strategy/deliverables and direct reports.
• Passion for teaching and mentoring team members.
• Awareness of latest social and digital trends.
• Ability to quickly and intelligently adjust digital strategy, voice, and tone based on client and audience.

Nice to Have

• Experience with B2B technology, security, and digital health brands.

Qualifications

• Relevant experience in digital marketing and social media.

Benefits & Perks

• Competitive salary, merit-based bonuses and promotions.
• Hybrid work model.
• Excellent vacation policy including extended breaks for summer and winter holidays.
• Participate in Empower Hours on Fridays; team can log off by 3pm.
• 401K Match.
• Medical and dental benefits/FSA.
• Paid Parental Leave.
• Commuter Benefit.
• Home office equipment stipend.
• Curiosity Stipend of $100 annually.
• Cell phone reimbursement.
• Wellness benefit.
• Calm Meditation App.
• Donation Match.
• Full-time writing Coach.
• Mentorship.
• Monthly recognition programs.
• Employee referral bonus.
• New business referral bonus.
• Quarterly Highwire fun events.
• Dog-friendly work environment.
• Supportive environment with learning and growth opportunities.