Manager, Digital Media- Social Content Strategy, Brand Social

About the Role

Key Responsibilities

• Activate Walmart's organic social content strategy across platforms including TikTok, Instagram, Facebook, X, and others, driving improvements in content engagement rates, channel follower growth, and site traffic.
• Collaborate with retail category marketers to support business and merchandising priorities, and with brand team partners to activate brand and company campaigns in a social-first way.
• Partner with internal creative teams and agency partners to develop high-performing, platform-first content, supporting strategy, briefing, and creative review.
• Consult on upper-funnel social strategy for paid campaigns.
• Leverage performance data to drive real-time optimizations and provide post-campaign recaps with insights and future recommendations.
• Develop innovative and forward-thinking ideas to elevate Walmart's social media presence.
• Identify test-and-learn opportunities to challenge the status quo of social media marketing.
• Contribute to the development of Walmart's social content calendar.

Requirements

• Bachelor's degree in Marketing, Business, or related field and 2 years' experience in marketing or related field, or 4 years' experience in marketing or related field.
• Experience with and knowledge of current social platform capabilities, including TikTok, Instagram, Facebook, X, and Pinterest.
• Strong organizational skills with the ability to manage multiple projects and content streams simultaneously.
• Excellent written and oral presentation skills, with the ability to balance storytelling and data-backed insights in briefs.
• Effective communication skills to explain social best practices and performance nuances to other marketing teams.
• Analytical skills to interpret social media performance data and inform content strategy.
• Familiarity with social media management and listening tools such as Sprinklr.

Nice to Have

• Experience with digital marketing such as affiliate marketing and display advertising.
• Working with a cross-functional team.
• Passion for social media and pop culture.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 2 years' experience in marketing or related field, or 4 years' experience in marketing or related field.

Benefits & Perks

• Competitive pay including performance-based bonus awards.
• Health benefits including medical, vision, and dental coverage.
• Financial benefits such as 401(k), stock purchase plans, and company-paid life insurance.
• Paid time off including vacation, sick leave, parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits like short-term and long-term disability, company discounts, education assistance, military leave pay, adoption and surrogacy expense reimbursement.
• Live Better U education benefit program covering tuition, books, and fees.
• Annual salary range of $96,000.00-$186,000.00 plus additional bonuses and stock options.