Director of Social Media

About the Role

Key Responsibilities

• Develop and own the overarching organic social media strategy for all LifeMD brands
• Define audience segmentation, platform strategy, and creative direction specific to each brand
• Act as the internal authority on all aspects of social media, including voice, tone, visual trends, platform innovations, and performance metrics
• Collaborate with the paid media team to ensure seamless synergy between organic and paid initiatives
• Oversee the creation, approval, and publication of daily social content calendars across various platforms (Instagram, TikTok, YouTube, X, Threads, LinkedIn, Facebook, Pinterest, Reddit)
• Work in conjunction with designers, video editors, and UGC creators to produce content that is fast, polished, and natively creative for each platform
• Drive the production of educational, entertaining, and product-focused content that builds trust, captures attention, and converts viewers into customers
• Lead the execution of product launches, key tentpole moments, doctor-led content, and live/influencer campaigns
• Build and scale authentic, highly engaged communities across all platforms, fostering strong brand loyalty
• Manage and mentor community managers to ensure prompt, helpful, and brand-consistent responses
• Analyze engagement data to continuously optimize content and channel strategies
• Lead influencer and UGC partnership strategy, identifying, managing, and scaling creators across various verticals and platforms
• Drive content pipelines from influencers and manage seedings for key campaigns
• Partner with legal and compliance teams to ensure all partnerships are brand-safe

Requirements

• Proven experience in social media strategy, content creation, and community management
• Strong understanding of social media platforms including Instagram, TikTok, YouTube, X, Threads, LinkedIn, Facebook, Pinterest, Reddit
• Ability to develop and execute comprehensive social media campaigns
• Experience managing and mentoring social media teams or community managers
• Excellent collaboration skills to work with cross-functional teams such as creative, acquisition, clinical, and brand teams
• Knowledge of influencer marketing and UGC partnership management
• Ability to analyze engagement data and optimize strategies accordingly
• Creative mindset with the ability to produce or oversee engaging, educational, and product-focused content
• Strong leadership and strategic thinking skills

Nice to Have

• Experience in digital healthcare or related industries
• Familiarity with legal and compliance considerations in influencer partnerships
• Experience working in a hybrid or remote work environment

Qualifications

• Experience in social media management and strategy
• Proven leadership skills
• Strong communication and collaboration abilities

Benefits & Perks

• Collaborative and inclusive work environment
• Hybrid work culture
• Opportunities for growth