Advancement Social Media Student Assistant (Student)

About the Role

Key Responsibilities

• Support the creation of effective, creative, original, on-brand digital materials for publication on the Advancement division's AU Alumni Association social media channels.
• Contribute to the development of a robust social media calendar targeting American University's nearly 160,000 alumni with relevant content that highlights student achievements, faculty research, alumni accomplishments, campus beauty, and trendy social opportunities.
• Assist with writing and publication of social media posts.
• Capture photography and videography on campus to support Advancement Communications social media projects as directed.
• Review and analyze social media data to help identify key performance insights and support the development and distribution of internal summaries and future content planning and approaches.
• Assist with concept development, setup/strike-down, and post-production tasks, including editing, exporting audio transcripts, music curation, and sorting video clips/B-Roll during major video productions.
• Update and maintain the internal departmental digital asset management system, organizing, naming, and tagging video b-roll and photography.
• Assist the Assistant Director and Director of Advancement Communications with administrative tasks as needed.

Requirements

• Enrolled American University student able to work 10-15 hours a week.
• Exceptional written, verbal, and interpersonal communication skills.
• Mature judgment and professional demeanor.
• Ability to manage multiple projects and meet deadlines.
• Good attention to detail.
• Working familiarity with and/or willingness to learn Adobe Creative Suite products.
• Proficient computer skills in Microsoft Office Suite.

Nice to Have

• Experience writing and creating content for social media platforms.
• Photography and/or video production and editing skills.
• Major in communications, journalism, graphic design, film, or marketing.
• Portfolio and class/work samples.
• Experience with Federal Work Study Award.

Qualifications

• Enrolled student at American University.

Benefits & Perks

• Part-time position at $17.95 per hour.
• Hybrid work environment requiring in-office presence at 4401 Connecticut Avenue NW, Washington, DC.
• Opportunities for creative portfolio building and published exposure.