Advertising Manager

About the Role

Key Responsibilities

• Lead the development and execution of Con Edison's advertising and paid media programs to drive external positioning and customer engagement.
• Lead, mentor, and develop a team of advertising professionals, fostering a collaborative environment that promotes skill growth and career advancement.
• Serve as the primary liaison for all key stakeholders, both internal (business leaders) and external (agency partners), to ensure high-quality and on-time delivery of all assets.
• Function as the primary advertising program coordinator, leading the development and dissemination of all relevant communications, project updates, and status reports.
• Develop and present executive summaries that outline key metrics and highlight campaign impact, informing future media investment planning.
• Proactively explore and recommend innovative campaign enhancements by staying current on industry news, trends, and opportunities.
• Oversee and manage all elements of the advertising budget, providing clear, consistent updates to marketing leadership.
• Oversee all aspects of external agency management, including contracts, scope of work, fee structures, and staffing.

Requirements

• A Bachelor's Degree and a minimum of 8 years of work experience, with 6+ years in progressive roles in advertising, marketing, brand strategy, communications, or a related field.
• Demonstrated ability to take ownership, show accountability, and creatively solve problems with a resourceful and detail-oriented approach.
• Energetic, enthusiastic, and flexible attitude with strong influencing and communication skills.
• Proven experience working with senior leadership, diverse teams, and clients across a matrixed organization.
• Experience leading cross-cultural teams with a strong appreciation for different cultural dynamics.
• Ability to maintain composure and deliver results in a fast-paced, high-volume, and deadline-driven environment.
• Strong collaboration skills and the ability to manage multiple projects simultaneously.
• Self-starter who is comfortable working independently in a virtual environment.
• Strong digital strategy skills, including campaign measurement, analytics, and performance analysis.
• Expertise in project management, time management, and organizational skills.
• Strategic and critical thinking skills with the ability to anticipate opportunities and connect insights to business objectives.
• Strong research and analytical skills with confidence in providing actionable insights and recommendations.
• Excellent written and verbal communication skills.
• Advanced Microsoft Office skills (Co-Pilot, PowerPoint, Excel, Teams) with the ability to create high-quality and impactful deliverables.

Nice to Have

• Ability to analyze and interpret financial data.
• Demonstrated problem solving skills.
• Ability to build strong customer relationships.
• Ability to influence internal and/or external constituents.
• Ability to represent the company with external constituents.

Qualifications

• Bachelor's Degree.

Benefits & Perks

• Not explicitly specified in the description.