AI Community Strategy Lead

About the Role

Key Responsibilities

• Lead AI Community Strategy: Apply community insights to drive AI community strategies aligning Adobe priorities with creative professionals' needs. Balance long-term vision with tactical impact, ensuring community motions support product launches and ongoing strategy.
• Build Key Leader Programs: Lead the Gen AI VIP program, helping scale and drive impact with our AI community leaders to grow both advocacy and insights.
• Community Communications: Craft and implement clear communication between Adobe and the community, ensuring people understand not just what Adobe is doing but why—fostering trust, advocacy, and stronger sentiment.
• Internal Advocacy: Serve as an advocate for the AI community, deeply understanding the community's perspective and representing that internally, shaping policies, products, communications, and strategy.
• Relationship Building: Cultivate and maintain strong relationships with AI community leaders, educators, and event organizers, positioning Adobe as a trusted partner in the creative space.
• Measure & Optimize Impact: Establish clear metrics to track the impact of community programs, using data to continuously refine and improve engagement strategies.

Requirements

• Deep Passion for AI & Creativity: A genuine love for creativity, with a nuanced understanding of how AI is redefining this space—including familiarity with Adobe Creative Cloud tools is a plus, but true connection to and curiosity for the AI+creativity world is key.
• Strategic & Analytical Skills: 7-10 years in strategy, consulting, product marketing, product management, brand strategy, partnerships, operations, or innovation. Experience with market research, competitive analysis, and data-driven decision-making is a big plus.
• Education: Bachelor’s degree or equivalent experience in business, marketing, design, communications, or a related field required. MBA or equivalent experience highly desirable.
• Critical Thinking: Exceptional ability to assess the broader landscape, find opportunities, and architect scalable strategies that drive relevant business impact.
• Curiosity & Persistence: A problem solver who digs deep to understand root causes—especially with product and customer difficulties. Proactively seeks insights, asks thoughtful questions, and persistently advocates for the best solutions.
• Influence & Executive Presence: A persuasive communicator with the confidence to advocate for community needs in high-stakes conversations with senior leadership. Skilled at navigating complex discussions and building alignment across teams.
• Leadership & Collaboration: Experience leading complex, multi-stakeholder initiatives. Skilled at driving consensus, balancing opposing priorities, and fostering collaboration across marketing, product, and external partners.
• Passionate about Achieving Results: Sets clear goals, assesses program efficiency, and continuously improves strategies. Comfortable synthesizing qualitative and quantitative data to inform decisions and measure success.
• Agility & Adaptability: Comfortable with ambiguity, balancing critical thinking with hands-on execution when necessary.
• Presence & Flexibility: Willing to travel up to 25% to attend key events, nurture relationships, and maintain a visible presence within the design community, as business priorities dictate.

Nice to Have

• Familiarity with Adobe Creative Cloud tools is a plus.
• Experience making pitches to senior leadership.
• Experience with market research, competitive analysis, and data-driven decision-making.

Qualifications

• Bachelor's degree or equivalent experience in business, marketing, design, communications, or a related field.
• MBA or equivalent experience highly desirable.
• 7-10 years in strategy, consulting, product marketing, product management, brand strategy, partnerships, operations, or innovation.

Benefits & Perks

• Competitive salary range of $131,600 -- $250,200 annually, varies by location and experience.
• Potential eligibility for long-term incentives in the form of a new hire equity award.
• Paid travel up to 25% for events and relationship building.