AI Search & SEO Manager

Zip

San Francisco, CA

Full Time

Senior

120k-140k

3 days ago

Job Description

About the Role

Zip is seeking a strategic, data-driven AI Search & SEO Manager to lead the company's evolution from traditional search optimization to a future-forward model that includes generative and conversational AI discovery. The role involves shaping SEO and AI discovery strategies, working closely with content, product marketing, and web development teams, and driving organic visibility across multiple platforms. Zip is a rapidly growing procurement platform serving major clients like OpenAI, Snowflake, and Coinbase, with a focus on developing cutting-edge technology and expanding globally. The company values innovation, ownership, diversity, and a collaborative work environment.

Key Responsibilities

Own and evolve Zip's organic search strategy, including traditional SEO and AI-powered discovery
Build and prioritize a quarterly SEO + AIO roadmap across site structure, internal linking, schema, Core Web Vitals, and semantic search
Lead keyword, intent, and entity analysis, partnering with content teams to develop high-impact content briefs
Develop strategies to increase Zip's visibility across AI platforms such as ChatGPT, Gemini, Claude, and Perplexity
Drive initiatives to produce engaging SEO and AIO-optimized content across Zip's owned channels
Collaborate with marketing, design, and product teams to optimize campaign landing pages and blog content
Monitor search performance and report on rankings, traffic, and conversions using tools like GA4, GSC, and Looker
Stay ahead of trends in AI search behavior, algorithmic shifts, and evolving SERP features
Experiment with tools and frameworks to optimize content for LLMs, semantic relevance, and conversational prompts

Requirements

5 years of experience in SEO, content optimization, or technical marketing
Deep understanding of on-page, off-page, and technical SEO best practices
Familiarity with emerging AI platforms and their role in discovery (e.g., optimizing for LLM-generated results)
Strong proficiency in SEO tools like Google Search Console, GA4, Ahrefs, or Semrush
Ability to derive insights from data and translate them into clear, actionable recommendations
Cross-functional collaboration skills with content, design, and engineering teams

Nice to Have

Experience optimizing for AI-first discovery engines
Familiarity with natural language processing, semantic search, and schema-driven content
Knowledge of prompt engineering or LLM training concepts

Qualifications

Experience in SEO, content optimization, or technical marketing (minimum 5 years)

Benefits & Perks

Start-up equity
Full health, vision & dental coverage
Catered lunches & dinners for SF employees
Commuter benefit
Team building events & happy hours
Flexible PTO
Apple equipment plus home office budget
401k plan

Working at Zip

At Zip, we're committed to providing our employees with everything they need to do their best work. We value ownership, open communication, an underdog mindset, and innovation. We are dedicated to building a diverse and inclusive workspace where everyone feels like they belong, regardless of age, religion, ethnicity, gender, sexual orientation, or background.

Apply Now