Senior SEO Manager

About the Role

Key Responsibilities

• Own Later's full SEO strategy across technical, on-page, content, off-site, and AI search to drive sustainable, high-quality organic growth across all three lines of business.
• Define SEO goals, KPIs, and reporting frameworks that connect performance to revenue growth.
• Provide actionable insights to Demand Gen, the broader marketing team, and senior leadership on trends, opportunities, and performance.
• Lead keyword research, content gap analysis, SERP opportunity assessments, and AI search opportunities to inform actionable strategy.
• Create and deliver SEO-driven content plans, including briefs, page structures, and leveraging proprietary data for E-E-A-T methodology.
• Execute advanced on-page optimizations (metadata, internal linking, schema, site architecture).
• Manage technical SEO initiatives—site speed, Core Web Vitals, structured data, crawl/indexation, and CMS optimization (Contentful).
• Build scalable frameworks for monitoring rankings, visibility, and performance across key search queries.
• Drive off-page SEO efforts, including authority-building strategies and high-quality backlink acquisition.
• Regularly audit and revitalize content for freshness, keyword alignment, and competitive differentiation.
• Partner with Analytics and Data teams to ensure Amplitude, GA4, and GSC insights fuel revenue-focused decisions.
• Collaborate with Web, Content, Creative, and Product Marketing teams to deliver integrated campaigns and embed SEO best practices.
• Mentor junior SEO contributors and establish SEO best practices across teams.
• Act as the hands-on manager and subject matter expert for SEO at Later, balancing execution with strategic planning.
• Stay ahead of evolving SEO landscapes including AI search and voice/social search, and monitor competitors to identify differentiation opportunities.
• Share insights and evangelize SEO best practices across Marketing and Growth teams.

Requirements

• 5-7+ years of SEO experience with proven impact in SaaS, PLG, or B2B tech environments.
• Track record of driving measurable growth through SEO (traffic, conversions, pipeline).
• Advanced proficiency in on-page, off-page, and technical SEO.
• Hands-on experience with tools such as SEMrush, Ahrefs, Screaming Frog, Moz, GSC, GA4, Amplitude.
• Strong background with CMS platforms (preferably Contentful), including structuring and optimizing workflows.
• Experience managing authority-building efforts and backlink acquisition.
• Strong analytical skills; comfortable with keyword data, content performance, and attribution.
• Excellent communication and collaboration skills; able to influence across technical and creative teams.
• Familiarity with Generative Engine Optimization (GEO) and AI-powered search visibility.
• Experience in creator/social media marketing space.
• Knowledge of Google Tag Manager, A/B testing tools, or data visualization platforms (Looker, Supermetrics).
• Basic knowledge of HTML, CSS, and JavaScript.
• Driven by impact, strategic and customer-centric mindset, curiosity and growth orientation, collaborative and resilient attitude, accountability and honesty, and emotional intelligence.

Nice to Have

• Experience managing authority-building efforts and backlink acquisition.
• Familiarity with Generative Engine Optimization (GEO) and AI-powered search visibility.
• Experience in creator/social media marketing space.
• Knowledge of Google Tag Manager, A/B testing tools, or data visualization platforms (Looker, Supermetrics).
• Basic knowledge of HTML, CSS, and JavaScript.

Qualifications

• 5-7+ years of SEO experience in SaaS, PLG, or B2B tech environments.

Benefits & Perks

• Salary range of $130,000 - $150,000 USD.
• Participation in various benefits plans as part of overall compensation.
• Market-based & data-driven approach to compensation, evaluated bi-annually.
• Transparency with salary ranges posted on all job listings.