SEO Manager

About the Role

Key Responsibilities

• Create and implement comprehensive SEO plans to improve organic search rankings and drive traffic for Cengage Marketing websites
• Work closely with go-to-market partners to align SEO strategies with business goals and objectives
• Act as the main liaison with SEO consultants/services to review and enhance SEO plans to improve search engine rankings and ensure alignment with business goals
• Develop an overarching go-to-market SEO strategy plan for Cengage Group Marketing that considers all business unit marketing websites and regions
• Work with social and paid media teams to ensure cohesive marketing efforts
• Work with web production owners to implement technical and content SEO strategies
• Guide content teams with targeted keyword strategies, create keyword playbooks, and train teams on implementation
• Identify and work with internal teams to resolve technical SEO issues to optimize website performance
• Track SEO metrics such as traffic, rankings, and conversion rates, share of voice, competitor activities, and adjust strategies accordingly
• Regularly meet and provide actionable recommendations and clear, concise reports to stakeholders on the status of SEO campaigns
• Keep abreast of SEO trends and algorithm updates to maintain a competitive advantage
• Be responsible for the work of the SEO Specialist

Requirements

• Bachelor's degree in Marketing, Communications, Business, Decision Science, Information Technology or related field
• 5+ years of experience as an SEO lead in a fast-paced environment
• In-depth knowledge and proficiency with standard SEO tools (e.g., BrightEdge, Moz, Google Search Console, GA4)
• Proficiency with Excel
• Understanding of HTML, CSS, and JavaScript
• Ability to analyze large sets of data and use it to guide SEO strategy and decision-making
• Strong proficiency in data interpretation, reporting, and deriving actionable insights from analytics tools
• Ability to present data clearly and make recommendations aligned with stakeholder objectives
• Knowledge of paid and social media marketing and its impact on SEO
• Experience collaborating with external experts and vendors
• Experience working with cross-functional teams and stakeholders across a large organization
• Excellent verbal and written communication skills to explain complex SEO concepts

Nice to Have

• Relevant SEO certifications (such as from Google, BrightEdge, etc.)
• Knowledge of Google Ads
• Agency experience

Qualifications

• Educational background in Marketing, Communications, Business, Decision Science, or Information Technology

Benefits & Perks

• Comprehensive and rewarding Total Rewards package
• Base pay range of $67,000.00 - $84,000.00 USD
• Potential incentive compensation beyond base pay