Alliance Marketing Manager

Pure Storage

New York, NY

Full Time

Senior

118k-224k

11 days ago

Job Description

About the Role

Pure Storage's Global Partner Marketing Organization (GPMO) manages marketing relationships with the company's largest global partners. The Alliance Marketing Manager will lead integrated marketing efforts with a focus on global technology alliances, developing strategic plans, executing campaigns, and driving demand for joint solutions. The role involves working at both strategic and tactical levels to craft compelling messaging, manage budgets, and build trusted relationships with internal and external stakeholders.

Key Responsibilities

Develop and execute strategic marketing plans with key technology alliance partners.
Translate joint value propositions into compelling campaigns that drive awareness and demand.
Manage MDF budgets and execute high-impact programs that deliver pipeline and measurable ROI.
Guide event strategy for key global partner and industry events.
Collaborate cross-functionally with Field Marketing, Product Marketing, Integrated Campaigns, and Product Management to ensure consistent, localized messaging.
Drive awareness, demand, and thought leadership for joint solutions through integrated programs spanning digital, content, events, and social media.
Build trusted relationships with partner and internal stakeholders; engage with executives to drive alignment and unlock new opportunities.
Own project execution from start to finish—ensuring timelines, resources, and goals are aligned and met.
Monitor, measure, and report on campaign performance, pipeline influence, and partner impact.

Requirements

6+ years of experience in alliance or partner marketing; global experience a plus.
Ability to position joint solutions, understand customer needs, and tie messaging to value.
Strong grasp of demand generation, with the ability to connect strategic goals to tactical execution.
Highly organized, with exceptional project and budget management skills.
Experience managing MDF budgets and building strategic, ROI-driven marketing programs.
Executive presence and excellent communication skills to engage and influence senior stakeholders.
Collaborative mindset with the ability to build cross-functional buy-in across Sales, Marketing, Product, and Partner teams.
Hands-on, proactive, and comfortable operating at both strategic and tactical levels.
Curious, driven, and resourceful—always seeking ways to improve, simplify, and scale.
Experience working with technology alliances in AI, Security, or adjacent areas is a plus.
Strategic thinker and operational executor—able to manage details while keeping the big picture in focus.
Willingness to travel up to 10%, based on business needs.

Nice to Have

Experience working with technology alliances in AI, Security, or adjacent areas.

Qualifications

Educational background not explicitly specified, but extensive experience in alliance or partner marketing is required.

Benefits & Perks

Competitive salary range of $118,000 - $224,000 USD, potentially including incentive pay and/or equity.
Flexible work environment with options to work from Santa Clara, CA, New York, NY, or Raleigh, NC offices.
Pure Innovation: opportunities to think critically and be a trailblazer.
Pure Growth: support to grow professionally and contribute meaningfully.
Recognition as a Fortune's Best Large Workplaces in the Bay Area™, Fortune's Best Workplaces for Millennials™, and certified as a Great Place to Work®.
Perks including flexible time off, wellness resources, and company-sponsored team events.

Working at Pure Storage

Pure Storage fosters a culture of innovation, growth, and teamwork. The company values diversity, equity, inclusion, and sustainability, emphasizing a community where every voice matters. They promote a healthy work-life balance through various perks and support inclusive leadership and development through Employee Resource Groups.

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