Alliance Marketing Manager

Pure Storage

New York, NY

Full Time

Senior

118k-224k

19 days ago

Job Description

About the Role

We're in an unbelievably exciting area of tech and are fundamentally reshaping the data storage industry. Here, you lead with innovative thinking, grow along with us, and join the smartest team in the industry. This role is part of Pure's Global Partner Marketing Organization (GPMO), which manages marketing relationships at our largest global partners. The Alliance Marketing Manager will lead integrated marketing efforts with a focused set of global technology alliances, operating at both strategic and tactical levels to craft joint solutions, build demand-driving campaigns, and execute with precision.

Key Responsibilities

Develop and execute strategic marketing plans with key technology alliance partners
Translate joint value propositions into compelling campaigns that drive awareness and demand
Manage MDF budgets and execute high-impact programs that deliver pipeline and measurable ROI
Guide event strategy for key global partner and industry events
Collaborate cross-functionally with Field Marketing, Product Marketing, Integrated Campaigns, and Product Management to ensure consistent, localized messaging
Drive awareness, demand, and thought leadership for joint solutions through integrated programs spanning digital, content, events, and social
Build trusted relationships with partner and internal stakeholders; engage with executives to drive alignment and unlock new opportunities
Own project execution from start to finish—ensuring timelines, resources, and goals are aligned and met
Monitor, measure, and report on campaign performance, pipeline influence, and partner impact

Requirements

6+ years of experience in alliance or partner marketing; global experience a plus
Ability to position joint solutions, understand customer needs, and tie messaging to value
Strong grasp of demand generation, with the ability to connect strategic goals to tactical execution
Highly organized, with exceptional project and budget management skills
Experience managing MDF budgets and building marketing programs that are both strategic and ROI-driven
Executive presence and excellent communication skills, with the ability to engage and influence senior stakeholders
Collaborative and able to build cross-functional buy-in across Sales, Marketing, Product, and Partner teams
Hands-on, proactive, and comfortable operating at both strategic and tactical levels
Curious, driven, and resourceful—always looking for ways to improve, simplify, and scale
Willingness to travel up to 10%, based on business needs and current guidelines

Nice to Have

Experience working with technology alliances in AI, Security, or adjacent areas

Qualifications

Educational background is not explicitly specified in the description

Benefits & Perks

The role may be eligible for incentive pay and/or equity
Competitive salary range: $118,000-$224,000 USD
Pure Innovation: We celebrate critical thinking and trailblazing
Pure Growth: Support for personal and professional development
Pure Team: Collaborative environment that values mutual support
Perks include flexible time off, wellness resources, and company-sponsored team events

Working at Pure Storage

We celebrate innovation, growth, and teamwork. Our culture emphasizes critical thinking, trailblazing, and supporting each other's development. We foster diversity, equity, inclusion, and sustainability, creating an environment where every voice matters and everyone finds their rightful place. We are committed to inclusive leadership and cultivating a sense of community through Employee Resource Groups.

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