Analyst, CRM

About the Role

Key Responsibilities

• Study customer behavior across Cole Haan's digital and brick-and-mortar retail channels to identify actionable business opportunities to increase customer lifetime value, engagement with CRM channels (email, SMS, direct mail), customer retention and reactivation
• Closely collaborate with lifecycle marketing team to activate growth opportunities in owned channels and evolve the CRM strategy at Cole Haan
• Build and maintain consumer segmentation models and targeted audiences for email, SMS, digital, and direct mail marketing campaigns based on observed behavior and predicted outcomes
• Manage data flows across consumer insight and activation platforms, including CRM (Aptos), data warehouse (Snowflake, Tableau), and CRM activation platforms (Cordial, Attentive)
• Design, build, and maintain reports and dashboards in Tableau to support decision making and disseminate information and insights across the organization
• Participate in the design, execution, and evaluation of A/B and multivariate testing for CRM initiatives
• Partner with stakeholders to champion new technologies and develop new concepts for Cole Haan, which can enhance loyalty and drive growth of our most valuable customers segments

Requirements

• 3+ years of CRM/consumer analytics experience
• Experience in Retail/Apparel/Footwear/Fashion
• Deep understanding of CRM and omnichannel needs in retail
• Proficient in SQL and Excel; R and/or Python a plus
• Strong interpersonal and communication skills including influence and leader engagement
• Experience with CRM databases and CDP tools preferred
• Hands-on experience with Tableau or other data analysis/visualization tools required

Benefits & Perks

• Health Insurance
• Dental Insurance
• Vision Care
• Health Savings Accounts
• 401(k) Retirement Plan
• Vacation Time
• Sick Time
• Paid Parental Leave
• Holidays and Cole Haan Discounts