Analyst, Customer Relationship Marketing

About the Role

Key Responsibilities

• Set up marketing campaigns, and analyze results on relevant paid marketing programs across all device types and channels
• Responsible for weekly reporting, including customer engagement metrics, trends, test results, and campaign performance
• Prepare seasonal and quarterly performance recaps and present to Head of CRM
• Develop a deep understanding of the brand's identity including product, editorial, and marketing initiatives to develop strategies that meet financial and brand-building goals
• Support measurement and analysis on the effectiveness and efficiency of existing digital programs
• Execute catalog circulation and test plans and other print marketing campaigns
• Collaborate with key brand stakeholders to assist with the creative development process for digital and print assets
• Assist with multi-channel journey and life-stage marketing programs, as well as store opening/closing marketing plans
• Partner with Customer Analytics to measure incrementality of marketing programs and improve investment efficiency
• Leverage analytic tools such as Tableau, DOMO, MMM, MTA to gather data and inform marketing strategies
• Use data to identify, target, and deliver relevant messaging to key customer segments
• Execute against rolling 12-month test plans and recommend new tests based on learnings
• Interact with peers across WSI brands to share best practices and test results
• React to business trends and make necessary adjustments in a fast-paced retail environment

Requirements

• 1+ years experience in Digital, Retail or Print Marketing or relevant Digital Media planning
• Proven track record in managing and optimizing a budget to ROI goals
• Analytical, proactive, problem-solver with an insatiable curiosity
• Strategic and analytical thinker; ability to evaluate alternatives and develop effective solutions
• Ability to see trends and extract actionable insights from data to drive results
• Strong organization and interpersonal skills; excellent communication & presentation skills
• Ability to build effective relationships within the team & with cross-functional partners & vendors
• Ability to prioritize and work on multiple projects in a deadline-driven environment; deal with ambiguity
• Strong written and oral communication skills
• Strong Excel spreadsheet proficiency

Nice to Have

• Experience with Tableau, React, or similar analytic tools
• Experience in performance marketing
• Experience in digital, retail, or print marketing

Qualifications

• Educational background not explicitly specified, but implied experience in marketing roles

Benefits & Perks

• A generous discount on all WSI brands
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays, and time off to volunteer
• Health benefits, dental and vision insurance, including same-sex domestic partner benefits
• Tax-free commuter benefits
• A wellness program supporting physical, financial, and emotional health
• In-person and online learning opportunities through WSI University
• Cross-brand and cross-function career opportunities
• Resources for self-development
• Mentor program, career development workshops, learning programs, and speaker series