User Acquisition
Mfour Mobile Research
Job Description
About the Role
Welcome to MFour! Our Story: Founded in 2011, MFour is a fast-growing data and analytics technology company “democratizing” consumer insights. Named a 2023 “top 25 L.A. tech companies to watch,” by Built In, we've created a SaaS ecosystem, giving businesses access to united shopper behavior + opinion data that uncovers the whos, whats, whys, whens, and wheres behind consumers in ways never before possible. We help 25% of the Fortune 100 plus organizations of all sizes make product, brand, and advertising decisions. Our Product: Using the nation's most downloaded, highest-rated, and only Apple-approved app & web data collection and survey app (Surveys On The Go®), MFour is the only consumer market research company that guarantees accurate, validated responses for every survey, giving businesses the data and insights they need to make impactful decisions. From validated opinion and behavior trackers to advertising exposure measurement, MFour is trusted by hundreds of leading companies. Our Goal: To eliminate the unknown (data blind spots) within market research in a way that recognizes a consumer's right to privacy - so marketers can make better decisions about new and existing products, advertising choices, and competitive positioning. MFour is trusted by hundreds of leading brands, including Google, Microsoft, Samsung, Walmart, Disney, Spotify, and Lowe's. Our Core Values: Simplicity, Humility, Quality, Consistency, and Innovation. Your Journey to Success: We are seeking a data-driven and creative User Acquisition Manager to lead both paid and organic user acquisition efforts for our mobile app ecosystem. This role blends performance marketing with content-driven and community-based growth strategies. The ideal candidate thrives at the intersection of data, creativity, and experimentation—driving installs and revenue through paid media, app store optimization, influencer partnerships, and owned channels.
Key Responsibilities
- Lead paid acquisition campaigns across Meta, TikTok, Google App Campaigns, Apple Search Ads, and other emerging platforms.
- Oversee creative testing strategies for static, video, UGC, and playable ad formats.
- Monitor, optimize, and report on performance metrics like CPI, ROAS, and LTV.
- Partner with creative teams to develop high-performing ad assets based on data insights.
- Maintain budget pacing and forecasting accuracy across all campaigns.
- Drive App Store Optimization (ASO) initiatives including keyword research, A/B testing screenshots and descriptions, and localization strategies.
- Drive installs through influencer marketing, owned channels (e.g., email, social), and viral loops.
- Manage cross-functional projects that improve visibility, search rankings, and conversion rates in app stores.
- Experiment with community-building and referral programs to scale word-of-mouth growth.
- Conduct competitor and market analysis to identify organic growth opportunities.
Requirements
- 3+ years of experience in mobile growth, with hands-on management of both paid and organic acquisition channels.
- Track record of scaling mobile apps through Meta Ads, TikTok Ads, Google UAC, and other platforms.
- Experience with ASO tools (e.g., AppTweak, Sensor Tower, MobileAction) and mobile analytics platforms (e.g., AppsFlyer, Adjust, Amplitude).
- Skilled in creative ideation and performance-driven ad production.
- Strong understanding of SEO principles as they relate to ASO.
- Analytical and comfortable diving into performance data to drive decisions.
- Excellent collaboration skills across growth, creative, product, and content teams.
Nice to Have
- Proficiency in using analytics tools (e.g., Amplitude, Mixpanel, Google Analytics, Firebase) to derive insights and inform strategies.
- Experience launching and scaling apps in competitive verticals (e.g., lifestyle, finance, gaming).
- Experience in AI content generation to power ads at scale.
- Familiarity with community management, CRM, or lifecycle marketing strategies.
- Background working in a startup or fast-paced growth environment.
Qualifications
- Educational background not explicitly specified in the description.
Benefits & Perks
- Salary Range $70k - 100k DOE
- Health benefits including medical, dental, vision, LTD, and life insurance
- Mental health benefits
- Unlimited PTO
- Company-wide celebrations
- Team bonding events and happy hours
- Opportunities for professional growth and continuous learning
- Flexible work environment
Working at Mfour Mobile Research
Our Core Values: Simplicity, Humility, Quality, Consistency, and Innovation. We work with a passionate, innovative team driving the next wave of industry solutions. Opportunities for professional growth and continuous learning are emphasized. The environment is flexible and supportive of work-life balance.
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About Mfour Mobile Research
Website
mfour.com
Location
Kansas City, MO
Industry
Marketing Research and Public Opinion Polling
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