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Growth Product Lead, Loyalty

Trafilea

New York, NY
Full Time
Mid Level
3 days ago

Job Description

About the Role

Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth. The company works across multiple brands, leveraging data-driven strategies to drive rapid growth in a remote work environment. Our brands include Shapermint, Truekind, Shapermint Essentials, Revel Beauty, Spa Dr., and The BodCon. We are seeking a creative and results-oriented Growth Product Lead to design and deliver value-driven experiences that engage customers on a recurring basis, focusing on scaling subscription programs and loyalty initiatives to increase retention, lifetime value, and recurring revenue.

Key Responsibilities

  • Own subscription growth experiments across Club, Autoship, Shaperbox, and Credits, turning hypotheses into MVPs and quick-win pilots.
  • Map and optimize subscription journeys (onboarding, renewal, cancellation) to reduce friction and improve retention.
  • Execute data-driven initiatives with clear KPIs (churn, RR45D, LTV uplift) and share insights through dashboards and reports.
  • Collaborate daily with Product, Marketing, CX, BI, and Tech teams to align on roadmap priorities and manage dependencies.
  • Design bold retention mechanics and personalization flows based on customer feedback, cohort analysis, and behavioral signals.
  • Drive influencer/ambassador-style engagement by ensuring community-driven and loyalty mechanics connect with customer needs.
  • Run agile practices (sprints, stand-ups, retros) to keep squads accountable and reduce operational load for Tribe leadership.
  • Prioritize and scale successful pilots into playbooks for global markets (US, CA, UK, AU), fueling recurring revenue growth.

Requirements

  • 2-4 years of experience in Growth/Product, ideally in e-commerce or SaaS.
  • Strong growth-marketing mindset: designs hypotheses, tests quickly, iterates weekly.
  • Fluent in cohort analysis, dashboards, churn, and retention metrics.
  • Execution-driven: hands-on with no-code pilots, flow-building, and CRM triggers.
  • Strong collaboration skills in cross-functional squads.
  • Clear communication skills: async documentation and storytelling with data.
  • Exposure to subscriptions or loyalty; deeper technical/financial skills to be built on the job.
  • Basic agile methodology knowledge with willingness to own squad leadership practices.

Nice to Have

  • Experience with subscriptions or loyalty programs.
  • Deeper technical or financial skills related to growth initiatives.

Benefits & Perks

  • Collaborate with world-class talents in a data-driven, dynamic, energetic work environment.
  • Opportunity to grow and develop both professionally and personally.
  • Safe space to be who you truly are, with a commitment to diversity, equity, and inclusion.
  • Openness to new ideas and initiatives.
  • Great benefits package including remote work, 15 working days of paid holidays, learning subsidy, and more.

Working at Trafilea

Trafilea values a data-driven, innovative, and energetic work environment. It fosters diversity, equity, and inclusion, encouraging new ideas and initiatives. The company has been recognized by Forbes and FlexJobs as one of the Top 25 Companies for Remote Workers.

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Job Details

Posted AtAug 19, 2025
Job CategoryGrowth Marketing
SalaryCompetitive salary
Job TypeFull Time
Work ModeRemote
ExperienceMid Level

Job Skills

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About Trafilea

Website

trafilea.com

Location

New York, NY

Industry

Unclassified Industry

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