AVP, Client Marketing

About the Role

Key Responsibilities

• Assess select client needs, business goals, and opportunities, and jointly create and execute growth plans aligned with client strategies.
• Utilize SYF consumer and competitive data analysis to develop differentiated consumer value propositions, including promotional financing, rewards programs, discounts, and segmentation.
• Partner with clients to consult on digital best practices and integrate financing into their website strategies and digital marketing channels.
• Help drive industry digital strategy and collaborate with digital teams to execute communication strategies such as SEO, SEM, email, and social media.
• Work with clients to develop compelling in-store signage to enhance acquisition and credit penetration.
• Collaborate with sales to communicate key metrics related to client portfolio performance, including sales, new accounts, repeat purchases, email enrollment, digital engagement, penetration, and return.
• Create, build, and maintain collaborative partnerships with sales, risk, finance, digital, legal, compliance, and operations teams to drive results.
• Manage and oversee marketing budgets and measure campaign effectiveness.
• Utilize SYF tools to optimize marketing investments for business growth, ensuring alignment with the SYF brand.
• Manage projects using Workfront / Cosmos marketing project management tools.
• Perform other duties and/or special projects as assigned.

Requirements

• Bachelor's degree or, in lieu of a degree, a high school diploma/GED with a minimum of 5 years of professional work experience.
• At least 5 years of marketing experience, including general retail or luxury retail brand experience.
• Understanding of marketing metrics, including ROI and profit/loss analysis.
• Ability to manage multiple projects simultaneously.
• Excellent verbal, written, and presentation skills.
• Ability to interact effectively with key clients and sales teams.
• Analytical skills in segmentation, targeting, and ROI prioritization.
• Experience with Excel and SAS, and knowledge of reporting systems.
• Financial or P&L knowledge.
• Ability to drive business results and influence across all organizational levels.
• Experience in credit card or financial services marketing is preferred.

Nice to Have

• MBA degree.
• Knowledge of reporting systems.
• Experience with digital marketing tools and strategies.

Qualifications

• High school diploma or equivalent, with 5+ years of professional marketing experience.
• Legal authorization to work in the U.S. without sponsorship.

Benefits & Perks

• Salary range of $90,000 to $155,000 USD annually, with eligibility for an annual bonus based on performance.
• Flexible work options including work from home, office, or hub locations.
• Participation in Employee Resource Groups and an inclusive culture.
• Reasonable accommodation support for applicants with disabilities.