Client Acquisition Marketing Strategist

About the Role

Key Responsibilities

• Lead acquisition campaigns across paid digital, direct mail, email, and other channels.
• Identify target audiences and marketing opportunities using data, segmentation, and client insights.
• Develop compelling, targeted messaging to drive engagement and conversion.
• Manage lower-funnel tactics that support account openings and new client acquisition.
• Monitor campaign performance in real-time and optimize for cost-efficiency and ROI.
• Collaborate with internal teams and agencies to ensure campaigns are compliant, aligned, and effective.

Requirements

• Bachelor's Degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in performance marketing, acquisition marketing, or direct response marketing, or an equivalent combination of education and work-related experience.
• Proven ability to develop and manage multi-channel campaigns with measurable business impact.
• Strong analytical skills with experience using data to drive decisions and optimize performance.
• Familiarity with marketing platforms and tools (e.g., Google Ads, Meta, CRM/email platforms, analytics dashboards, GA4).
• Excellent interpersonal, oral, and written communication skills.
• Excellent project management skills and ability to coordinate multiple tasks simultaneously.
• Solid PC skills, including proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Experience working with compliance teams to ensure regulatory alignment.
• Ability to develop and execute acquisition programs and campaigns to drive new client growth.
• Ability to balance impulsive, timely campaigns with long-term strategic work.
• Accountability for project management across multiple campaigns.
• Ability to develop clear, concise briefs for creative work.
• Experience collaborating with cross-functional stakeholders and agency partners.
• Proficiency in leveraging audience segmentation and targeting strategies.
• Proficiency in delivering actionable reporting on campaign performance and business impact.
• Proficiency in applying a test-and-learn approach to refine messaging, creative, and channels.

Nice to Have

• Experience with compliance teams to ensure regulatory alignment.
• Experience supporting the development of integrated marketing campaigns across paid, owned, and earned channels.

Qualifications

• Bachelor's Degree in Marketing, Business, Communications, or related field.
• 5+ years experience in performance or acquisition marketing.

Benefits & Perks

• Excellent training and development programs.
• Support for building long-term careers.
• Impactful work within a stable and financially strong organization.