Growth Media Senior Consultant SEO & Digital Media

About the Role

Key Responsibilities

• Perform keyword research and identify content opportunities to improve organic visibility and search rankings.
• Optimize existing and new content (blogs, landing pages, product pages, etc.) for on-page SEO elements including meta tags, headers, internal linking, and keyword usage.
• Collaborate with content writers to ensure SEO best practices are incorporated into content creation workflows.
• Conduct content audits to identify underperforming content and recommend updates or consolidation strategies.
• Monitor and analyze content performance using tools like Google Search Console, SEMrush, Ahrefs, and Adobe Analytics.
• Manage all elements of programmatic media campaigns including campaign creation, audience development, budget allocation, creative trafficking and measurement.
• Identify opportunities for testing within advertising platforms.
• Create compelling ad copy and identify opportunities for A/B copy testing.
• Benchmark campaign results against historical and competitive results and stay ahead of industry and competitive trends.
• Drive strong financial performance of budget management focusing on growth opportunities, new business sales, and customer lifetime value.
• Drive constant data-driven optimization of campaigns and incorporate learnings to improve performance.
• Ensure campaign tracking/tagging is implemented to capture all necessary data points.
• Work within a group dynamic and provide support on QA efforts as needed.

Requirements

• Bachelor's Degree or equivalent experience.
• 5 or more years of related experience.
• Experience working in high-volume accounts preferred.
• Experience working in programmatic media platforms such as DV360.
• Experience with content management platforms.
• Experience with digital analytics tools such as Adobe Analytics, Google Analytics.
• Experience with competitive insight tools such as Brightedge and SEMrush.
• Strong understanding of on-page SEO and content strategy.
• Budget management skills including forecasting, financial reporting, and analysis.
• Strong organizational and project management skills.
• Ability to think strategically and execute at a tactical level.
• Ability to influence decision-making in a highly matrix environment.
• Proactive in identifying opportunities to drive performance.
• Advanced communication skills including proficiency in developing and delivering presentations.

Nice to Have

• Experience with content management platforms.
• Experience with digital analytics tools such as Adobe Analytics, Google Analytics.
• Experience with competitive insight tools such as Brightedge and SEMrush.

Qualifications

• Bachelor's Degree or equivalent experience.
• 5 or more years of related experience.

Benefits & Perks

• Compensation offered for this role is $66,800.00 - 120,650.00 annually and is based on experience and qualifications.
• The candidate(s) offered this position will be required to submit to a background investigation.