Analyst Digital Personalization

About the Role

Key Responsibilities

• Supports Manager in the development and execution of customer personalization campaigns
• Monitors and analyzes digital metrics to measure the success of campaigns and makes data-driven recommendations for optimization
• Works with internal teams to gather and understand detailed functional requirements for program success
• Plays supporting role in future development of JetBlue digital products
• Assists in the management of all aspects of Customer Personalization
• Other duties as assigned

Requirements

• Bachelor's degree in Marketing, Business, Data Management or any quantitative discipline; OR demonstrated capability to perform job responsibilities with a High School Diploma/GED and at least four (4) years of relevant work experience
• One (1) year of related experience in marketing analytics, data analytics or similar work experience
• Experience writing SQL queries using data warehouses
• Data visualization skills and hands-on experience using Tableau with SQL skills
• Ability to be flexible, multi-task, prioritize, and manage multiple activities simultaneously in a fast-paced, changing environment
• Must possess a strong sense of urgency and be able to effectively manage deadlines
• Strong team player with the ability to take initiative and work well independently
• High attention to detail with the ability to think critically
• Strong interpersonal skills, amicable and professional demeanor
• Effective written, verbal and presentation skills
• Available for occasional overnight travel (10%)
• Able to work flexible hours and be available for an emergency response on short notice
• Must pass a pre-employment drug test
• Must be legally eligible to work in the country in which the position is located
• Authorization to work in the US is required. This position is not eligible for visa sponsorship

Nice to Have

• Three (3) years of related experience in marketing analytics, data analytics or similar work experience
• Strong understanding of digital marketing, e-commerce, and/or customer relationship management (CRM)
• Knowledge of digital metrics
• Experience with Python
• Experience with customer data platforms

Qualifications

• Bachelor's degree in Marketing, Business, Data Management or any quantitative discipline; OR demonstrated capability with a High School Diploma/GED and relevant work experience

Benefits & Perks

• Life insurance
• 401(k) plan