Analyst Ecomm Media

About the Role

Key Responsibilities

• Support tracking of net revenue and consumption goals across a multi-brand portfolio
• Manage Amazon Marketing Cloud (AMC) instance and assist with building custom reports to drive performance insights
• Analyze platform and agency reports, identifying discrepancies and surfacing opportunities for improvement
• Align merchandise planning with brand planning to develop integrated strategies and ensure KPIs are met
• Deliver clear, actionable insights to enhance campaign performance in real time
• Identify and recommend budget optimizations across merchandise media channels
• Ensure retail media plans align with holistic brand media efforts across paid channels (TV, CTV, Social, Search, Programmatic, etc.)
• Monitor paid and organic campaign performance across merchandise platforms, with a focus on increasing traffic to Amazon listings
• Track and optimize paid keyword strategies across brands to prevent overlap and inefficiencies
• Collaborate cross-functionally with sales, marketing, insights, and creative teams

Requirements

• 2-5 years of experience in digital media or analytics, with a strong emphasis on merchandise
• Direct experience with Amazon Marketing Cloud (AMC) is required
• Strong knowledge of media buying principles and merchandise marketing best practices
• Proven ability to analyze data and translate findings into strategic recommendations
• Bachelor's degree required
• Excellent project management skills and ability to work in fast-paced environments
• Self-starter mindset with a proactive approach to problem-solving

Nice to Have

• Familiarity with the beauty or CPG retail landscape

Qualifications

• Bachelor's degree

Benefits & Perks

• Medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits, and a 401K plan
• Paid leave including Paid Sick Leave or any other paid leave required by law
• Holiday pay