Manager, Local Performance Marketing

About the Role

Key Responsibilities

• Assisting in strategy and tactical development for local marketing efforts while driving adoption through coaching calls, peer group meetings, webinars, newsletters, and other Neighborly and RPM brand events.
• Assisting in execution of local integrated marketing plans, channel/tactic mix and programs that align with the customer journey and marketing funnel, while delivering on acquisition, retention, reactivation, and loyalty goals for overall customer growth.
• Monitoring key marketing performance metrics, both online and offline customer and engagement analytics, with emphasis on franchise owners total qualified leads, cost per lead, and focus on those franchise owners not achieving target lead and revenue objectives.
• Developing pre-opening and grand-opening marketing plans, and first- and second-year integrated marketing plan recommendations to deliver break-even targets.
• Selling in local programs with recommendations provided to individual franchise owners, and/or capture of their local marketing plan.

Requirements

• 7+ years minimum of marketing experience, ideally within a franchise service or retail industry.
• Building, optimizing and managing budgets.
• Deep knowledge of Google Ads, specifically PPC/paid search.
• Exceptional Excel skills and comfortable working with large amounts of data.
• Ability to translate large amounts of raw data into actionable insights.
• Bachelor's degree in Marketing or related field.
• Hybrid working model require. Monday-Wednesday in office, Thursday/Friday from home.
• Office location: 500 E John Carpenter Fwy, Irving, Tx.

Qualifications

• Bachelor's degree in Marketing or related field.

Benefits & Perks

• Competitive Pay: Commensurate with experience.
• Schedule: Full-time, Monday - Friday.
• Benefits: Check out our benefits offerings here: Neighborly Benefits (flimp.live).
• Financial Benefits: Equity and bonus opportunities.