Senior Paid Media Manager

About the Role

Key Responsibilities

• Architect and manage a comprehensive global paid media strategy, incorporating Paid Search, Social, Affiliate, Content Syndication, and Programmatic channels.
• Lead budget planning, forecasting, and pacing for multimillion-dollar campaigns across regions and buying stages.
• Own paid media daily operational alignment of paid media initiatives with marketing campaigns, ABM programs, and sales activation goals.
• Direct hands-on execution and/or oversight of campaign setup, optimization, and performance across Google Ads, Microsoft Ads, LinkedIn, 6sense, and programmatic platforms.
• Review sites, native ads, content syndication, appointment setting vendors, and retargeting.
• Lead a structured test-and-learn roadmap across all channels (A/B, incrementality, landing page variants, etc.) to maximize efficiency and ROI.
• Partner with vendors to define success criteria, ensure accountability, and continuously raise performance standards.
• Lead performance analysis and insights delivery across all channels, ensuring accurate attribution and actionable storytelling.
• Drive media mix modeling and budget reallocation to optimize performance across the funnel.
• Champion use of 6Sense and other intent data to enhance segmentation and targeting across campaigns and channels.
• Act as senior liaison with ABM, Product Marketing, Creative, Web, and Sales teams to ensure campaign assets and journeys align with campaign-specific needs.
• Collaborate with analytics and martech teams to evolve reporting dashboards and integrate new data sources (e.g., Salesforce, GA4, Tableau).
• Partner with SEO and content teams to unify messaging and drive efficiency across paid and organic efforts.
• Mentor junior paid media team members and contribute to talent development across the broader demand generation team.
• Provide strategic guidance to stakeholders on trends, innovations, and emerging channels (e.g., AI-driven bidding strategies, market changes).
• Present campaign performance and strategic recommendations regularly to senior executives.

Requirements

• 7-10+ years of progressive experience in digital media with a focus on B2B SaaS, including significant time managing paid channels end-to-end.
• Expertise in paid media across channels including Search (Google/Bing), Social (LinkedIn, Meta), Affiliate, Review sites, Native Ads, and Content Syndication.
• Demonstrated success owning large-scale, multi-region campaign strategies with measurable impact on revenue pipeline.
• Highly analytical mindset with deep proficiency in tools such as GA4, Salesforce, 6Sense, Tableau, Looker, or similar BI tools.
• Proven ability to drive omnichannel alignment and collaborate with stakeholders across Marketing, Sales, Ops, and Product.
• Comfortable managing external agencies and performance vendors, with experience negotiating and evaluating partner performance.
• Adept at storytelling with data and presenting to senior stakeholders with clarity and business impact.
• Bachelor's degree in Marketing, Business, Economics, or a related field.

Nice to Have

• Experience with AI-driven bidding strategies and emerging digital marketing channels.
• Knowledge of market changes and innovative trends in paid media and performance marketing.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or a related field.

Benefits & Perks

• Compensation range of $115,875.00 - $230,000.00 depending on location and experience.
• Potential for discretionary merit increases, bonuses, and stock options.
• Opportunity to earn sales variable compensation incentives based on role and plan.