Senior Paid Media ManagerNew
Later
Job Description
About the Role
Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.
Key Responsibilities
- Develop and own Later's full-funnel paid media strategy across B2B enterprise, SMB/mid-market, and B2C creator audiences.
- Align campaigns with audience insights, ensuring messaging, targeting, and creative maximize conversions.
- Partner with leadership to set and achieve ambitious monthly lead targets and quarterly OKRs.
- Lead execution across paid channels including Google Ads (PMax, DemandGen, Search), Facebook, Instagram, TikTok, YouTube, LinkedIn, and display/Programmatic platforms like StackAdapt and RollWorks.
- Manage large budgets (7-figure annual spend) with a focus on efficiency and ROI.
- Build, launch, and optimize campaigns with rigorous QA and performance tracking.
- Collaborate with Creative, Web, and Brand teams on ad assets, landing pages, and remarketing strategies.
- Implement structured testing and experimentation to continuously improve engagement and conversion rates.
- Translate performance data into actionable insights, delivering concise updates to team and executives.
- Partner with Sales, Revenue Operations, and Product Marketing to ensure leads generated are high-quality.
- Collaborate with Data teams to ensure seamless tracking, attribution, and reporting.
- Report frequently to the VP of Demand Generation on progress, blockers, and next steps.
- Serve as Later's lead expert for paid media, setting a high bar for execution and results.
- Mentor team members and support peers in elevating paid media knowledge.
- Conduct competitive research to benchmark and innovate on campaign tactics.
- Stay ahead of industry trends, emerging platforms, and evolving paid media strategies.
- Share insights and evangelize paid media best practices across the marketing organization.
Requirements
- 6+ years in paid media roles, serving as the primary implementor and strategist in SaaS, B2B, or B2C tech contexts.
- Proven success driving pipeline and revenue through multi-channel paid campaigns.
- Deep technical expertise in Google Ads and Meta, with strong experience across LinkedIn, TikTok, and display/ABM platforms.
- Advanced proficiency in data tools such as GA4, Salesforce, Mode, Supermetrics, Amplitude, with ability to manipulate and analyze large datasets.
- Demonstrated success managing 7-figure ad budgets efficiently.
- High standards for creative quality, user experience, and precision targeting.
- Strong understanding of web UX and how it ties into campaign performance.
- Track record of meeting aggressive growth targets in fast-paced environments.
- Bachelor's degree in Marketing, Business, or related field (preferred).
Nice to Have
- Experience with SaaS, B2B, or B2C tech marketing.
- Experience with omnichannel paid media campaigns.
- Knowledge of emerging social media platforms and paid media strategies.
Qualifications
- Bachelor's degree in Marketing, Business, or related field (preferred).
Benefits & Perks
- Salary Range: $120,000 - $145,000 USD.
- Participation in various benefits plans as part of overall compensation.
- Market-based & data-driven approach to compensation, evaluated bi-annually.
- Opportunities for professional growth and development.
Working at Later
The company values high-impact results, strategic and customer-centric decision making, curiosity and growth orientation, collaboration and resilience, accountability and honesty, and emotional intelligence. Employees are encouraged to deliver results that matter, build trust through proactive insights, seek knowledge, adapt quickly, and foster an inclusive, positive work environment.
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About Later
Website
later.com
Location
Chicago, IL
Industry
Marketing Research and Public Opinion Polling
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