Senior Paid Media ManagerNew

About the Role

Key Responsibilities

• Develop and own Later's full-funnel paid media strategy across B2B enterprise, SMB/mid-market, and B2C creator audiences.
• Align campaigns with audience insights, ensuring messaging, targeting, and creative maximize conversions.
• Partner with leadership to set and achieve ambitious monthly lead targets and quarterly OKRs.
• Lead execution across paid channels including Google Ads (PMax, DemandGen, Search), Facebook, Instagram, TikTok, YouTube, LinkedIn, and display/programmable platforms like StackAdapt and RollWorks.
• Manage large budgets (7-figure annual spend) with a focus on efficiency and ROI.
• Build, launch, and optimize campaigns with rigorous QA and performance tracking.
• Collaborate with Creative, Web, and Brand teams on ad assets, landing pages, and remarketing strategies.
• Implement structured testing and experimentation to continuously improve engagement and conversion rates.
• Translate performance data into actionable insights and deliver concise updates to team and executives.
• Partner with Sales, Revenue Operations, and Product Marketing to ensure high-quality leads.
• Collaborate with Data teams to ensure seamless tracking, attribution, and reporting.
• Act as the cross-functional lead for paid media, aligning execution with broader GTM and demand generation priorities.
• Report frequently to the VP of Demand Generation on progress, blockers, and next steps.
• Serve as Later's lead expert for paid media, setting a high bar for execution and results.
• Mentor team members and support peers in elevating paid media knowledge.
• Conduct competitive research to benchmark and innovate on campaign tactics.
• Stay ahead of industry trends, emerging platforms, and evolving paid media strategies.
• Share insights and evangelize paid media best practices across the marketing organization.

Requirements

• 6+ years in paid media roles, serving as the primary implementor and strategist in SaaS, B2B, or B2C tech contexts.
• Proven success driving pipeline and revenue through multi-channel paid campaigns.
• Deep technical expertise in Google Ads and Meta, with strong experience across LinkedIn, TikTok, and display/ABM platforms.
• Advanced proficiency in data tools such as GA4, Salesforce, Mode, Supermetrics, Amplitude, with ability to manipulate and analyze large datasets.
• Demonstrated success managing 7-figure ad budgets efficiently.
• High standards for creative quality, user experience, and precision targeting.
• Strong understanding of web UX and how it ties into campaign performance.
• Track record of meeting aggressive growth targets in fast-paced environments.
• Bachelor's degree in Marketing, Business, or related field (preferred).

Nice to Have

• Experience with omnichannel paid media campaigns.
• Experience in social media management and influencer marketing platforms.
• Knowledge of demand generation and lead nurturing strategies.

Qualifications

• Bachelor's degree in Marketing, Business, or related field (preferred).

Benefits & Perks

• Salary range of $120,000 - $145,000 USD.
• Participation in various benefits plans as part of overall compensation.
• Market-based & data-driven compensation evaluation, with bi-annual reviews.
• Hybrid work environment (#LI-Hybrid).