Performance Marketing Manager

About the Role

Key Responsibilities

• Oversee and optimize paid search campaigns across Google Ads and Microsoft Ads, with a focus on Shopping Ads (Pmax) and product feed optimization.
• Manage paid social advertising campaigns on Facebook Ads Manager, including Pinterest and Instagram Ads as needed.
• Develop and execute performance marketing strategies to enhance eCommerce growth and support local store traffic through targeted campaigns.
• Implement and manage Google My Business (GMB) ads, local service ads, and geo-targeted campaigns to support physical store engagement.
• Incorporate direct mail strategies to complement digital marketing efforts, leveraging customer data for integrated campaigns.
• Conduct A/B testing for ad creatives, targeting, and bidding strategies to improve campaign efficiency.
• Monitor and analyze campaign performance, making real-time adjustments to maximize ROAS and customer conversions.
• Create detailed reports and present performance insights to stakeholders, translating data into actionable recommendations.
• Collaborate with internal teams including Merchandising, Marketing, IT, and Ecommerce to align advertising efforts with business goals.
• Stay updated with digital marketing trends, platform updates, and the competitive landscape to ensure effective strategies.
• Work closely with media partners (Google, Microsoft, Meta) to access new opportunities, beta programs, and best practices.

Requirements

• Strong knowledge of omnichannel performance marketing and audience segmentation.
• Proven track record of driving online sales growth while supporting store traffic through targeted marketing initiatives.
• Experience managing Google My Business (GMB) campaigns, geo-targeting, and local ad strategies.
• Knowledge of direct mail marketing and its integration with digital campaigns.
• Advanced proficiency in Google Ads and Microsoft Ads, with deep knowledge of Shopping Ads, feed-based marketing, and dynamic ad campaigns.
• Hands-on experience managing Facebook Ads Manager campaigns, with understanding of audience segmentation and retargeting.
• Strong analytical skills with experience using Google Analytics and other web analytical tools.
• Experience working with large product catalogs and implementing automated feed-based marketing strategies.
• Proficiency in Excel and PowerPoint for reporting and presentations.
• Ability to work cross-functionally, aligning marketing initiatives with business objectives.
• Strong communication skills to present data-driven insights to stakeholders.
• Ability to thrive in a fast-paced, results-driven environment with a proactive, problem-solving mindset.

Nice to Have

• Marketplace-related certifications (e.g., Google Ads, Meta Certifications).

Qualifications

• Bachelor's degree in Business, Marketing, E-commerce, or a related field preferred.
• 5+ years of experience in performance marketing, preferably within eCommerce and retail.

Benefits & Perks

• Health savings account
• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Paid time off
• Parental leave
• Employee assistance program
• Employee discount
• Professional development assistance
• Flexible schedule
• Flexible spending account
• Retirement plan
• 401(k) and 401(k) matching