Analyst II, Marketing Analytics

About the Role

Key Responsibilities

• Collaborate closely with cross-functional teams, including Marketing, Casino Operations, Research, and Casino Analytics to identify opportunities to test new creative, new user offer promotions, and customer spend.
• Aid in the development and creation of tools and automation for stakeholders.
• Conduct deep dive analyses of large and complex datasets to uncover patterns, trends, and actionable insights.
• Provide weekly insights to stakeholders on marketing spend and acquisition performance to inform decision making and marketing optimizations.
• Use strong Tableau skills to create and maintain tracking of key operational metrics and provide actionable insights to stakeholders.
• Support Marketing strategy through the analyses of integrated marketing campaigns, creative testing, and new user offer changes.

Requirements

• At least 2 years of business analytics experience, preferably with exposure to the technology, consulting, or e-commerce industries.
• Bachelor's degree in Mathematics, Statistics, Computer Science, Business Analytics, or another relevant discipline; or equivalent experience.
• Proficiency in SQL/Snowflake and Excel/Google Sheets, or an eagerness to learn quickly.
• Experience with Tableau, or similar data visualization tools like PowerBI, Looker, or Periscope Data.

Qualifications

• Bachelor's degree in a relevant discipline or equivalent experience.
• Minimum of 2 years of business analytics experience.

Benefits & Perks

• US base salary range of $76,800.00 USD - $96,000.00 USD, plus bonus, equity, and benefits as applicable.
• Guidance through the process of obtaining a gaming license if required.