Analyst II, Sportsbook Retention

DraftKings

Boston, MA

Full Time

Mid Level

77k-96k

18 days ago

Job Description

About the Role

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together. As an Analyst II, Sportsbook Retention, you'll use data to uncover foundational attributes of our customer base and evolve our retention framework over time, in parallel with a rapidly changing industry. You'll dive deep into user behavior and customer affinity to drive actionable insights that shape the player experience. Through cross-functional collaboration and problem solving, you will enable teams across our organization to make smarter, better, and faster decisions.

Key Responsibilities

Analyze customer behavior, lifecycle trends, and retention performance to identify actionable insights.
Evaluate the effectiveness and ROI of retention-focused promotions across different user segments.
Partner closely with cross-functional teams, including Sportsbook Operations, CRM, VIP, Promotions, and Analytics to align on objectives and support key business initiatives.
Serve as a strategic problem solver, using data to better understand user behavior and make recommendations to improve user experience.
Create compelling, high-quality presentations to effectively communicate key findings, insights, and actionable recommendations to stakeholders.

Requirements

Bachelor's degree or equivalent in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or another relevant discipline.
At least 2 years of experience in business analytics or data science.
Practical experience with SQL/Snowflake and Tableau.
Python/R experience is a plus.
Knowledge of A/B testing, experimental design, and hypothesis testing methods.
Curiosity to learn about a complex business and a desire to grow as an analyst.

Nice to Have

Python/R experience

Qualifications

Educational background in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or relevant discipline.
Minimum 2 years of experience in business analytics or data science.

Benefits & Perks

US base salary range of $76,800.00 - $96,000.00 USD, plus bonus, equity, and benefits as applicable.
Guidance through licensing process if required for gaming license.

Working at DraftKings

We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. Our teams are energized by innovation and embrace emerging technology, shaping the future of gaming and customer experience.

Apply Now