Analyst, Specialty Retail Enablement - Amazon

About the Role

Key Responsibilities

• Serve as the primary analyst for Brunswick's Amazon business, leading performance analysis across sales, traffic, conversion, inventory, profitability, advertising metrics, and other KPIs.
• Develop and maintain dashboards and reporting tools to track KPIs and support strategic decision-making.
• Partner with the Enterprise Marketing Analytics team to automate dashboards and make them visible to the business.
• Conduct regular competitive and category-level analysis to identify trends, risks, and opportunities in pricing, product selection, and category growth.
• Support go-to-market strategies and inventory planning through data-driven analysis, including 1P vs. 3P performance, profitability, and adherence to AIRA and UPP programs.
• Partner with cross-functional teams (marketing, operations, finance, supply chain) to align analytics with business goals.
• Provide insights and recommendations to optimize Buy Box performance, content effectiveness, and advertising ROI.
• Present findings and strategic recommendations to senior leadership on a regular basis.

Requirements

• Bachelor's or higher in Business, Statistics, Mathematics, or a related field.
• 5+ years of experience in e-commerce analytics.
• Proven experience managing large datasets with a strong attention to detail and a passion for using data to drive business decisions.
• Advanced proficiency in Excel and SQL.
• Experience with data visualization tools (e.g., Power BI).
• Deep understanding of Amazon tools such as Brand Analytics, Retail Analytics, and Amazon Advertising Console.
• Excellent communication and interpersonal skills, with the ability to work independently and collaboratively across all levels of the organization.

Nice to Have

• Experience with Amazon Advertising Metrics.
• Familiarity with third-party tools like Pacvue, Helium 10, or Profitero.
• Knowledge of retail sales, inventory planning, and e-commerce merchandising strategies.
• Entrepreneurial spirit with the desire to work in an innovative, fast-paced environment.
• Experience managing teams.

Qualifications

• Bachelor's degree or higher in Business, Statistics, Mathematics, or a related field.
• 5+ years of experience in e-commerce analytics.

Benefits & Perks

• Medical, dental, and vision insurance.
• Paid vacation.
• 401(k) with up to 4% match.
• Health Savings Account with company contribution.
• Well-being program.
• Product purchase discounts.
• Hybrid work environment (3 days onsite per week).
• Annual discretionary bonus.