Apple TV+ Series Social Lead - Drama Series

About the Role

Key Responsibilities

• Manage social goals, plans, and creative assets in a cross-functional team for drama series campaigns.
• Develop and execute social campaign strategies including target audience identification, creative development, and distribution across owned, earned, and paid channels.
• Drive innovation and creative excellence across all titles and assets, launching key marketing assets across social platforms.
• Use social analytics to inform strategy, iterate on creative content, and measure success against key initiatives and metrics.
• Oversee the full suite of content supporting a title across the social ecosystem throughout the campaign duration.
• Manage social campaign and creative strategy with internal and external creative partners and agencies.
• Ensure brand consistency in messaging and creative, working with various internal and external partners.
• Provide training and mentorship to team members and business lines.
• Monitor competitor activity and ensure brand safety.
• Collaborate with marketing teams to integrate social media into broader marketing efforts.
• Develop content marketing and distribution strategies with key partners.
• Lead communication with international marketing leads on social marketing strategy.
• Work with Apple’s central marketing and communications teams to align with company-wide policies and best practices.

Requirements

• 7-10 years of experience managing broad, multi-platform marketing campaigns with significant reach and engagement.
• 7-10 years of social media management, content creation, publishing, and campaign execution, either in brand or agency settings.
• Proven experience in the entertainment industry or highly consumer-centric brands with success in social media.
• Fluent in social media best practices and multi-channel distribution efforts.
• Excellent communication, strategy, and creative skills.
• Strong self-motivation, prioritization, and ability to handle large workloads in a fast-paced environment.
• Experience working directly with talent and creators, including pitching and presenting.
• Ability to leverage social analytics and publishing tools effectively.
• Strong cross-functional relationship-building skills and ability to work within a matrixed organization.

Nice to Have

• Experience working directly with talent and creators, and skilled in pitching and presenting.
• Experience leveraging social analytics and utilizing publishing tools.
• Ability to use data and intuition to create engaging content that sparks conversations.
• Pioneering spirit and highly collaborative attitude.
• Thrives in a changing environment.

Qualifications

• Experience working on multi-platform marketing campaigns with impact.
• Experience in social media management, content creation, and campaign execution.
• Experience in the entertainment industry or consumer-centric brands.

Benefits & Perks

• Base pay between $139,800 and $210,800, depending on skills, qualifications, experience, and location.
• Opportunity to participate in Apple’s employee stock programs, including restricted stock units and stock purchase plans.
• Comprehensive medical and dental coverage.
• Retirement benefits.
• Discounted products and free services.
• Educational reimbursement for career advancement.
• Potential eligibility for discretionary bonuses, commissions, and relocation assistance.