Apply in 3 Minutes! Director, Account Engagement Marketing, Rare Diseases

Sanofi

Cambridge, MA

Full Time

Director

15 days ago

Job Description

About the Role

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. Sanofi US Rare Diseases has modernized a successful 30-year rare disease business to deliver new therapies over the next 5 years and maintain our leadership position in the pharma environment. We operate in an innovative model that focuses on solutions-focused engagement with major accounts, emphasizing stakeholders who comprise the total office call. The Director, Account Engagement Marketing will focus on digital and HCP omnichannel strategy in rare diseases, playing a key role in developing and executing digital engagement strategies for in-line and launch products.

Key Responsibilities

Lead omnichannel strategy and content development for in-line and launch products, including developing AI-driven next best action ecosystems and content generation platforms.
Manage AI workstreams and Market Development Specialist automation strategies for Fabry & Gaucher portfolios.
Create and optimize digital engagement strategies with dynamic targeting.
Create launch websites and maintain in-line websites.
Optimize HCP digital personas and content journeys for in-line and launch opportunities.
Own SEO & SEM strategies for in-line products and digital brand pullthrough.
Execute performance measurement and customer intelligence analysis to improve engagement experiences.
Partner with Sanofi's GTMC & Digital Accelerator teams to optimize website experience and messaging deployment.
Develop and maintain content calendars aligned with key events and milestones.
Establish and track performance metrics for digital initiatives.
Develop GenAI modular content for campaigns.
Lead vendor and agency relationships for creative and digital content development.
Work closely with cross-functional teams (Global Marketing, Patient Marketing, Product Strategy, Corporate Communications, Digital, GTMC) to ensure alignment of brand and engagement strategies.
Lead digital deployment of modular content, manage content calendars, and oversee performance metrics.
Oversee budget management and agency/vendor partnerships for digital initiatives.

Requirements

Degree in marketing, business, technology, or life sciences.
Pharma launch experience required.
Digital marketing experience required.
7-10 years of marketing experience within pharma or healthcare media/digital agencies.
Successful track record of strategic decision making, innovation, and problem-solving.
Experience working within large-scale, complex multidisciplinary teams and influencing without authority.
Insights & analytics experience, preferably in cross-functional leadership roles.
Demonstrated expertise in account/HCP omnichannel marketing strategy.
Ability to travel approximately 33% within the US.

Nice to Have

Experience working within large scale and complex multidisciplinary teams.
Proven ability of influencing without authority.
Insights & analytics experience, preferably in cross-functional leadership roles.

Qualifications

Degree in marketing, business, technology, or life sciences.

Benefits & Perks

Supportive, future-focused team environment.
Opportunities for career growth through promotions or lateral moves, domestically or internationally.
Well-crafted rewards package recognizing contributions.
Health and wellbeing benefits including high-quality healthcare, prevention, wellness programs, and at least 14 weeks' gender-neutral parental leave.

Working at Sanofi

At Sanofi, we bring the miracles of science to life alongside a supportive, future-focused team. We are on a journey to modernize and set the stage for success and future launches. We value talent development, industry-leading pipelines, and a diverse workforce, committed to equal opportunity and affirmative action.

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