Assistant Dean, Marketing and Continuing Education

About the Role

Key Responsibilities

• Direct and manage staff and resources to ensure appropriate marketing strategies are in place to achieve key objectives and performance indicators supporting admissions goals for diverse programs.
• Inspire teams to achieve exceptional performance by fostering a culture of accountability, collaboration, and continuous improvement.
• Inform a data-driven marketing, communications, and recruitment strategy through traditional and non-traditional means to ensure a high-quality applicant pool.
• Ensure marketing and communication functions collaborate with program leadership to research, design, develop, execute, and monitor strategies and tactics to meet student recruitment objectives.
• Oversee the outputs of the marketing strategy process and review buying agreements and advertising metrics to ensure outcomes align with enrollment goals.
• Develop, recommend, and monitor Pre-College and Visiting Program enrollments, policies, and process changes, providing regular updates to senior leadership and university partners.
• Engage with academic leaders to set and achieve measurable goals through data collection, forecasting, evaluation, and communication to support the strategic plan and academic mission.
• Analyze data related to program strategies, partner with Finance and Analytics teams on scholarship and revenue projections, and track marketing analytics to improve enrollment outcomes.
• Perform other duties and projects as assigned or requested.

Requirements

• Bachelor's degree required; advanced degree usually required or strongly desirable.
• 7 years related experience.
• Demonstrated strength in project management, handling multiple projects simultaneously, with exceptional attention to detail.
• Strong organization and time management skills, with the ability to perform non-routine work with changing priorities.
• Strong background in media and/or advertising negotiations, buying, planning, operations, and management across digital, print, email, web, social, and new media.
• Excellent interpersonal, oral, and written communication skills.
• Extensive experience working with vendors, consultants, and agencies supporting marketing efforts.
• Facility with Google Analytics, Slate, and marketing reporting tools.

Nice to Have

• Master's degree.
• Extensive experience working with faculty and administrators at a major research university in both marketing and the High School space.
• Experience in a supervisory role including staff training and development.

Qualifications

• Bachelor's degree (required).
• Advanced degree (strongly desirable).
• 7 years related experience.

Benefits & Perks

• Salary range of $175,000 - $190,000, set based on various factors including qualifications and experience.