Assistant Director, Content Development and Strategy, SBTD

About the Role

Key Responsibilities

• Work with SBTD divisions to develop and draft outreach and marketing strategies targeting key audiences, with emphasis on the State Small Business Credit Initiative programs.
• Collaborate with SBTD divisions to create storylines, social media content, one-pagers, website copy, blog posts, and other communication collateral to raise public awareness and media interest.
• Coordinate with internal and external stakeholders, including ESD's Public Affairs and Marketing teams, on communications and outreach efforts.
• Establish and track metrics to evaluate content performance, engagement, and impact across digital platforms.
• Create and maintain the SBTD editorial calendar for upcoming events, webinars, conferences, social media campaigns, and awareness initiatives.
• Lead efforts to update and maintain the SBTD web presence on esd.ny.gov.
• Review, edit, and assist in preparing reports and documents for public release or internal use, including briefing materials for ESD leadership.

Requirements

• Bachelor's degree in journalism, Communication, Marketing, Public Relations, or related field preferred; seven years of relevant experience may substitute for degree.
• At least 5+ years of experience in written communications or related fields such as journalism.
• Exceptional writing skills with the ability to craft compelling, clear, and engaging stories with strong attention to detail.
• Experience generating content for social media or other public communication channels.
• Strong multitasking skills, organization, and ability to manage multiple stakeholders.
• Collaborative team player capable of representing SBTD effectively to internal and external partners.
• Knowledge of layout and graphic design software such as Adobe InDesign or related programs.
• Experience with at least one program management or customer relationship management (CRM) tool.
• Experience preparing and uploading video content to social media platforms is a plus.

Nice to Have

• Experience working for or in collaboration with government agencies.
• Experience with video content creation and dissemination.

Qualifications

• Bachelor's degree in journalism, Communication, Marketing, Public Relations, or related field (preferred).
• Seven years of relevant experience may be substituted for degree.

Benefits & Perks

• Comprehensive Benefits Package.