Head of Content Marketing

About the Role

Key Responsibilities

• Lead the strategic vision and execution of marketing campaigns that drive subscription sign-ups and viewership by highlighting instructors and their classes.
• Develop and execute innovative multi-channel campaigns to enhance brand visibility and engage diverse audiences.
• Collaborate with Talent and Content teams to influence instructor selection, content topics, and shape the content calendar to resonate with cultural trends and educational needs.
• Partner with marketing leaders to craft bold, culture-driven launch campaigns that amplify the brand and ensure success across channels.
• Drive strategy, budget, and execution of class and instructor marketing across multiple media forms.
• Align media buying strategy and channel roadmap with the Performance Marketing team.
• Coordinate with PR/Communications to ensure consistent brand messaging across media and owned channels.
• Work with internal creative teams and agency partners to brief, review, and refine creative work aligned with strategic objectives.
• Partner with Insights team to surface key insights for increased consumer connection.
• Ensure an integrated and holistic approach across marketing channels.
• Present progress and relevant metrics to team and leadership.

Requirements

• 10+ years of marketing experience, with at least 7 years in leadership roles.
• Experience with setting and delivering revenue targets.
• Proven success working with top-tier celebrity talent.
• Strong record of devising and executing world-class strategies and campaigns.
• Exceptional creative sensibility and deep experience with content marketing.
• Ability to work within complex environments to meet deadlines.
• Excellent collaboration skills across organizations and teams.
• Strong understanding of media mix and experience across digital advertising, search, audio, PR, social media, and email.
• Ability to motivate and lead high-performing teams.
• Exceptional communication, presentation, and interpersonal skills.
• Highly motivated self-starter with a positive attitude and passion for MasterClass.

Nice to Have

• Experience working with celebrity talent.
• Experience in performance-driven environments.
• Experience with media buying strategy and channel planning.

Qualifications

• Educational background is not explicitly specified, but extensive marketing experience is required.

Benefits & Perks

• Salary range of USD 180,000—200,000 plus equity.
• Comprehensive benefits including medical, dental, vision.
• Flexible PTO and other perks.