Senior Content Marketing Specialist

UnitedHealth Group

Eden Prairie, MN

Full Time

Senior

71k-127k

2 days ago

Job Description

About the Role

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together. As a Senior Content Marketing Specialist, you will be responsible for developing and executing content strategies that deliver relevant, meaningful differentiation and spark insight-centered commercial conversations that create brand loyalty and drive growth.

Key Responsibilities

Write and edit insight-centered content across formats: articles, infographics, videos, guides, landing pages, white papers, emails, case studies and social media
Manage and execute editorial calendar, working cross-functionally to align content with product launches and campaigns
Identify points of differentiation for best positioning our services and software solutions
Work closely with the product and sales teams to understand buyer needs and pain points
Work with integrated marketing team partners to incorporate content into market awareness and demand generation campaigns
Support subject matter experts in developing presentations and collateral for events and speaking opportunities
Ability to travel on occasion as needed

Requirements

3+ years of content marketing or copywriting experience
Demonstrated excellent short- and long-form writing and editing skills
Proven ability to translate complex ideas into compelling narratives
Ability to work in either the Washington, DC, or Eden Prairie, MN, office 4 days weekly

Nice to Have

Experience marketing health care technology and services
Experience marketing to health plan/insurance or provider organizations

Qualifications

Educational background is not explicitly specified but implied experience in content marketing or copywriting

Benefits & Perks

A comprehensive benefits package
Incentive and recognition programs
Equity stock purchase and 401k contribution
Salary range from $71,200 to $127,200 annually
All benefits are subject to eligibility requirements

Working at UnitedHealth Group

Optum emphasizes diversity and inclusion, career development, and making a positive impact on communities. The organization is committed to health equity, mitigating environmental impact, and delivering equitable care that addresses health disparities. It values a healthier atmosphere and equal opportunity employment.

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