Content Development Manager, EndoBariatrics Patient Demand

About the Role

Key Responsibilities

• Direct end-to-end oversight of the content creation process, including selection of creative team members and providing ongoing creative direction to ensure content aligns with strategic goals.
• Manage tools, procedures, and processes for success, including creative briefs, review cadences, stakeholder management, and team collaboration.
• Collaborate with content strategists to complete creative briefs, customer journeys, and other strategic tasks.
• Proactively plan contingencies with project management and creative teams during content development.
• Identify, evaluate, and build relationships with Endoscopy key opinion leaders (KOLs) and internal teams, holding regular meetings for collaboration and ideation.
• Work with user experience and digital marketing teams to ensure output aligns with strategy and delivers a consistent user experience across digital channels.
• Collaborate with the Senior Analyst to develop content reporting that informs strategy, including engagement metrics and trend analysis.
• Manage a robust external multidisciplinary team, determining content needs and skillsets, and balancing agency/contractor resources.
• Hold agency and contractor reviews twice yearly to gather feedback and facilitate decision-making.
• Act as SME for external agency management of social media accounts, reviewing content calendars, channel strategies, and social listening tools.
• Serve as a thought-leader by sharing knowledge, identifying content opportunities, and innovating content creation and distribution practices.
• Adhere to Boston Scientific and Endoscopy social media processes.

Requirements

• Bachelor's Degree in Communications, English, Journalism, Sciences or similar.
• 5+ years of experience in content creation and/or content strategy, including managing the creative process.
• Experience managing internal and external creative teams, providing creative and editorial direction.
• Strong understanding of target audiences with effective writing skills and high-impact messaging abilities.
• Experience developing and executing strategic communications plans with measurable metrics.
• Self-starter with motivation and solutions-oriented mindset.
• Highly organized, creative, with outstanding follow-through skills.
• Commitment to patient safety and product quality, maintaining compliance with quality policies.
• Thorough understanding of social platforms, including best practices for content development and distribution (Twitter, YouTube, LinkedIn).
• Ability to operate within a branded environment and collaborate across a matrix organization.
• Excellent visual, oral, and written communication skills for internal audiences.

Nice to Have

• Masters degree.
• Experience working in a healthcare or highly regulated environment.
• Experience curating influencer marketing content, especially from interviewing SMEs in a regulated environment.

Qualifications

• Bachelor's Degree in relevant field.

Benefits & Perks

• Compensation range from $103,700 to $197,000, commensurate with experience.
• Potential variable compensation including bonuses and incentives.
• Support for career development and access to latest tools and training.
• Hybrid work model requiring at least three days in the office per week.
• Inclusive and diverse workplace committed to equal opportunity.