Digital Content Strategist

About the Role

Key Responsibilities

• Lead messaging strategy for multiple client accounts, primarily B2B and SaaS
• Develop brand positioning, voice guidelines, and messaging frameworks
• Write or support the creation of digital marketing proposals and strategy decks, including: Ideal Customer Profile (ICP) and Buyer Personas, Customer Journey Mapping, Company Personality and Brand Voice
• Content Strategy aligned with growth objectives
• Translate strategy into deliverables such as websites, email campaigns, social content, and reports
• Collaborate with designers, project managers, and other marketing specialists to ensure consistent execution
• Present strategy and messaging recommendations to clients clearly and confidently

Requirements

• Three to six years of experience in messaging, content strategy, or digital brand strategy
• Proven ability to lead or contribute to the development of ICPs, personas, journey maps, and content strategies
• Excellent research and synthesis skills, including conducting client interviews, market research, and competitor insights
• Strong written communication and editing skills
• Comfortable collaborating with designers and marketers to bring messaging to life across platforms
• Familiar with tools like WordPress, Canva, Go High Level, and Monday.com
• Experience in B2B or SaaS industries is a plus
• Located in South Florida or open to a hybrid schedule in the future is preferred

Nice to Have

• Experience in B2B or SaaS industries

Qualifications

• No specific formal qualifications listed

Benefits & Perks

• Remote first culture (with the possibility of hybrid in the future for South Florida team members)
• Competitive salary
• Health stipend
• Paid time off with built-in flexibility
• Annual learning and development credit
• Opportunity to grow with a supportive and creative team