Assistant Director - JCA Recruitment and Digital Engagement

About the Role

Key Responsibilities

• Assist with implementation of outreach, recruitment, audition, and new student enrollment processes for JCA, including coordinating recruitment-specific events.
• Communicate and meet with prospective students and their families via in-person visits, email, phone, and virtual platforms.
• Organize supplementary visit experiences such as sample music lessons, class observations, and shadow days.
• Serve as a JCA representative at college fairs, festivals, and high school outreach events; occasional travel may be required.
• Prepare materials for external recruitment events.
• Develop and maintain strategic digital engagement plans in collaboration with College Leadership.
• Serve as the primary content manager for the JCA website.
• Lead the college's social media strategy, maintaining active accounts across platforms like Instagram, Facebook, and X.
• Monitor social media activity and respond appropriately.
• Create and curate digital content including graphics, videos, and written posts aligned with JCA branding.
• Partner with College leadership to create grassroots marketing plans supporting recruitment events and performances.
• Create and maintain a content calendar and media library of images and videos.
• Analyze and report on website and social media analytics to inform strategy.
• Provide support and training for digital engagement best practices within the JCA community.
• Collaborate with the Butler Arts & Events Center and other marketing units for cross-promotion.
• Support the Dean's office in maintaining college displays and digital signage.

Requirements

• Bachelor's degree in marketing, communications, arts administration, or related field.
• 4-7 years of experience in marketing, social media management, or digital communications, preferably in higher education or the arts.
• Proficiency with Microsoft Office Suite, Adobe Creative Suite and/or Canva, WordPress/CMS, Google Workspace, and major social media platforms.
• Experience developing content for multiple audiences across various platforms.
• Strong writing, editing, and storytelling skills.
• Excellent organizational and project management abilities.
• Understanding of SEO and digital engagement strategies.
• Experience working with community-based organizations across a broad spectrum of constituents.
• Valid driver's license.

Nice to Have

• Experience working with arts programs or arts organizations.
• Knowledge of higher education recruitment and event promotion.
• Familiarity with video content creation and performance marketing.

Benefits & Perks

• 20 days of paid time off (vacation and PTO days) per Fiscal year.
• 6 Paid Holidays.
• Paid Winter Break between Christmas Eve and New Year's Day.
• Paid Parental Leave after 1 year of full-time employment.
• Comprehensive medical, dental, and vision plans including disability and life insurance.
• 10% employer retirement contribution after 1 year.
• Tuition Exchange Program for Dependents.
• Remission of tuition for classes at Butler for employees, spouses, and dependents after 9 months.
• Access to Butler's on-site fitness facilities and libraries.
• LinkedIn Learning Courses.
• Free premium Calm App subscription.
• Free subscriptions to WSJ, The Economist, and NYT.
• Discounts at the College Bookstore and on select performances.