Director, Digital Marketing

About the Role

Key Responsibilities

• Plan, develop and implement comprehensive paid search, shopping, social, video and display strategies to drive direct response and new customer acquisition.
• Oversee keyword development, audience development, ad copy creation and testing, creative testing, bid and budget management as well as attribution modeling.
• Manage and optimize large-scale marketing budgets to ensure efficient spend allocation; maximize return on investment (ROI) while balancing short- and long-term growth goals.
• Collaborate with planning, sales, brand marketing, CRM and creative partners to develop advertising strategies aligned with product drops, promotional cycles, brand storytelling moments and seasonal campaigns.
• Lead day-to-day agency communication, ensuring campaigns are executed on-brand, on-time and within budget; serve as the primary decision maker with the external agency.
• Execute and/or oversee all tactical campaign execution and audits.
• Troubleshoot technical issues with external agency, development, ecommerce and data teams to ensure data integrity and campaign reliability.
• Develop a comprehensive A/B and multivariate testing program to enhance campaign performance and engagement.
• Create, refine and maintain dashboards to track KPIs; monitor and report on insights, growth trends, and opportunities.
• Adjust strategies as needed to meet business objectives and channel/site goals.
• Stay current with industry trends, emerging technologies (including AI-driven marketing solutions), and best practices in performance marketing.
• Identify opportunities to expand customer acquisition efforts and develop growth playbooks for new channels.

Requirements

• 8+ years of digital marketing and marketing analytics experience, with 3+ years focused in the apparel industry.
• Bachelor's degree or equivalent in business, marketing, or a related field.
• Hands-on experience managing monthly campaign budgets from $250K+.
• Strong understanding of digital platforms, tools, techniques and KPIs.
• Solid knowledge of campaign tracking, tagging, web testing, customer behavior and analytics platforms.
• Experience with managing campaigns within Google, Microsoft, Meta, TikTok, Pinterest, and/or Snapchat Ads Managers.
• Must be hands-on, analytical and highly collaborative team member capable of delivering results in a fast-paced environment.
• Strong project management skills with ability to prioritize and manage multiple initiatives simultaneously.
• Experience managing multiple vendors, third-party systems, and processes.

Nice to Have

• Google Ads and Facebook Blueprint certification.
• Agency experience.

Qualifications

• Bachelor's degree or equivalent in business, marketing, or a related field.

Benefits & Perks

• Industry-competitive salary with a comprehensive benefits plan including medical, dental, and vision insurance.
• Matching 401(k).
• Summer Fridays and generous PTO.
• Merchandise discounts.
• Excellent career development opportunities.
• Work environment reflecting industry leadership.
• Participation in social impact programs like Centric Cares and diversity initiatives.