Assistant Director of Marketing, Lifestyle Games

About the Role

Key Responsibilities

• Provide US Distribution Unit input into product line-up, including new and existing products and their profitability.
• Present DU needs to relevant studios and contribute to planning of product mix and pricing.
• Build brand vision, channel, and marketing strategy across product lines and ensure these are reflected in go-to-market plans.
• Create and manage lifestyle significant marketing budget on a regular basis.
• Connect with stakeholders including Studio leadership and Global marketing functions to develop and align on go-to-market plans and assets.
• Create, plan, and direct marketing activities for key products, including campaigns, events, digital marketing, new product launches, and PR.
• Interface with the Sales Director to ensure marketing and sales plans are aligned.
• Ensure timely roll-out of go-to-market plans, content quality, and adherence to strategy, schedule, and budget.
• Track sales performance and adjust marketing plans as needed.
• Provide ongoing reports on the effectiveness of marketing efforts related to product lines.
• Support Organized Play programs to retain current players and attract new players, including retail-operated OP programs.
• Maintain collaborative relationships with Studio leadership and Global counterparts through ongoing communication and planning.

Requirements

• Exceptional skills in planning, developing, and executing marketing materials.
• Ability to work in a fast-paced environment with multiple projects and tight deadlines.
• Strong organizational and strategic thinking skills with the ability to see the big picture.
• Ability to prioritize, delegate, and manage tasks effectively.
• Trustworthiness with highly confidential materials.
• Confident, driven, and dynamic leadership qualities.
• Ability to work cooperatively with different personality types, departments, vendors, and clients.
• Domestic and international travel up to 10%.
• Bachelor's degree in Marketing, Business, or related field; or equivalent experience.
• 7-10 years of professional marketing experience.
• Proven success in launching products in the Hobby Game market, with experience in Trading Card or Collectible Card games required; experience in Miniature Game brands and RPG systems a plus.
• Experience developing and managing marketing budgets and monitoring costs.

Nice to Have

• Experience in Miniature Game brands and RPG systems.

Benefits & Perks

• 22 Days of PTO Annually
• 12 Paid Holidays
• Medical, Dental, Vision & Life Insurance
• Competitive 401K Match
• Paid Parental Leave
• 2 Paid Volunteer Days Off
• Flexible & Hybrid Schedules
• Extensive Game Discounts
• $250 Annually in Game Bucks
• Career Growth & Development
• Mental Health Programs
• Virtual Healthcare Options
• Employee Assistance Program
• Employee Referral Program