Assistant Manager Social Media

About the Role

Key Responsibilities

• Execute the social media strategy across select adidas brand social channels, including calendar management, content publishing, social listening, and reactive publishing.
• Support the NAM team of social media publishers to manage and moderate adidas' brand channels to build and protect the brand.
• Work with the Newsroom network, PR, Partner Activation, and Analytics teams to maximize the publishing mix for campaigns across owned, earned, and paid channels.
• Identify and implement platform trends and create effective editorial calendars and post plans specific to each social platform.
• Create publishing plans for adidas partners and athletes aligned with category social plans.
• Listen, respond, analyze, moderate, and engage with key social communities, reporting findings and adjusting strategies accordingly.
• Join cross-functional project teams on larger adidas brand initiatives.
• Monitor discussion trends to identify opportunities, raise issues with PR and Customer Service, and share insights with relevant business units.
• Work closely with social influencers and sports marketing partners to ensure content visibility and discussion.
• Monitor performance against KPIs and report on the success and outcomes of content placement.

Requirements

• BA/BS in marketing, advertising, or a related field.
• Two (2) years of social marketing experience, preferably with a sporting or consumer goods company or agency.
• Strong knowledge of the social media ecosystem and effective community management (Meta, TikTok, X, Snapchat, YouTube, Pinterest).
• Excellent writing and oral communication skills for developing post plans.
• Ability to collaborate with cross-functional groups including product marketing, communications, social, digital, and retail.
• Understanding of editorial planning across PR and social landscapes, including experience with social media analytics and publishing tools (e.g., Khoros, Sprinklr, Talkwalker).
• Fluent written and spoken English language skills.
• Knowledge and passion for Sports, Music, Streetwear, and Fashion.
• Content creation skills for social media.

Nice to Have

• Experience managing social media campaigns for sports or youth brands.
• Understanding of influencer and creator-led marketing.
• Experience with digital marketing performance monitoring.

Qualifications

• Bachelor's degree in marketing, advertising, or a related field.
• Minimum of two years of social marketing experience, preferably in a sporting or consumer goods environment.

Benefits & Perks

• Robust and progressive medical coverage including HSA or FSA options.
• Dental, vision, and prescription drug coverage.
• Adoption, fertility, and surrogate support.
• Short and long-term disability and basic life and AD&D insurance.
• Enrollment in adidas' 401(k) plan and Stock Purchase Plan with employer match.
• Education assistance and generous leave policies including 12 weeks of paid parental leave.
• Flexible work policy with hybrid attendance in Portland, Oregon.
• Paid holidays and service time off during milestone years.
• Annual bonus based on company and personal performance.