Assoc. Director to Director, Market Access Marketing

About the Role

Key Responsibilities

• Develop and execute integrated market access brand plan(s), annual operational plan and new product/indication launch planning activities.
• Develop, implement and pull-through branded and unbranded market access promotional plan and educational activities; including planning, resource creation, and implementation across payer, IDN, VA, DoD and emerging organizations (e.g., ACOs).
• Develop and plan for associated market access team training initiatives.
• Collaborate with Product Strategy and across Market Access functions to ensure appropriate alignment and integration of strategy.
• Collaborate in the development, implementation and placement of personal and non-personal print, digital media and video promotional plans and associated resources.
• Collaborate with Payer Account Team Lead in the monitoring of payer formulary and policy access.
• Provide marketing input to HEOR studies and translate findings into promotable resources.
• Plan and execute advisory boards and engagement activities with external experts to gather insights and inform strategy.
• Design and implement qualitative and quantitative Market Access market research to inform strategy and implementation.
• Collaborate with Medical, Legal, Regulatory, and Compliance colleagues to gain approval of educational and promotional resources.
• Manage projects from concept to completion on time and within budget, measuring success vs industry benchmarks.
• Manage annual budget, POs, invoice approvals, and monthly accruals and projections.
• Develop and deliver internal and external presentations to support the US Market Access Team.
• Work in a fast-paced environment, rapidly assimilate information, make decisions, prioritize and manage multiple projects/priorities.

Requirements

• Minimum of 7 years-experience in the pharmaceutical/biotech industry.
• Minimum of 2 years-experience in brand marketing, or market access marketing.
• Oncology experience required; with oral and IV agents preferred including knowledge of oncology GPOs and large, organized hospital and community oncology customers.
• Experience with launching products preferred.
• Strong project management, agency and budget management experience.
• Strategic and innovative mindset with attention to detail.
• Demonstrated ability to work effectively with cross-functional stakeholders.
• Experience working within appropriate compliance, medical, legal and regulatory environments (i.e., promotional review processes, fair market value, Sunshine Act, HIPAA, etc.).
• Demonstrated knowledge of MS Office Suite and experience with regulatory/compliance systems/technology (e.g., Fair Market Value systems, Veeva, CRM, SharePoint, WebEx).
• Executive presence with strong verbal/written communication and interpersonal skills.
• Knowledge of payer marketing, managed care, state and federal reimbursement sectors preferred.

Nice to Have

• Experience working within regulatory/compliance, systems/technology preferred (i.e., Fair Market Value systems, Veeva, Mobile Locker, CRM, SharePoint, WebEx, audio/video/projection, etc.).
• Knowledge of payer marketing, managed care, state and federal reimbursement sectors.

Qualifications

• Not explicitly specified beyond experience requirements.

Benefits & Perks

• Not explicitly specified in the description.