Associate Analyst, Programmatic
WPP
Job Description
About the Role
CMI Media Group is a leading healthcare-focused media planning and buying agency, dedicated to shaping the future of digital marketing within the healthcare industry. Our team is driven by innovation, data-driven strategies, and a commitment to delivering exceptional results for our clients. Join us in our mission to revolutionize programmatic advertising in healthcare. CMI Media Group is expanding, and we're looking for a motivated Associate Analyst, Digital Activation to join our dynamic team. As an integral part of our programmatic advertising efforts, you'll contribute to the planning, execution, and optimization of programmatic campaigns. If you're passionate about programmatic advertising, data analysis, and making a significant impact in healthcare marketing, we want to hear from you!
Key Responsibilities
- Assist in the end-to-end management of programmatic advertising campaigns. Collaborate with cross-functional teams to ensure seamless execution and delivery of campaigns.
- Utilize programmatic platforms and analytics tools to analyze campaign performance. Generate reports, interpret data, and provide actionable insights for ongoing optimization.
- Implement optimization strategies to improve campaign efficiency and meet client objectives. Stay abreast of industry trends and best practices to enhance programmatic efforts.
- Work closely with internal teams, including media planners, analysts, and account managers, to align programmatic strategies with overall marketing objectives.
Requirements
- Strong analytical skills with a keen attention to detail.
- Familiarity with programmatic advertising platforms and technologies.
- Excellent communication skills and the ability to work collaboratively in a fast-paced environment.
Benefits & Perks
- Competitive benefits package
- Base salary range from $35,000 to $65,000, with individual compensation varying based on experience, responsibility, and qualifications
- Additional details available at https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us
Working at WPP
We celebrate diversity and are committed to creating an inclusive environment for all employees.
Job Details
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About WPP
Website
wpp.com
Company Size
10000+ employees
Location
Cherry Hill, NJ
Industry
Advertising Agencies
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