Associate Brand Manager

About the Role

Key Responsibilities

• Strengthens brand equity by assisting in the development and execution of fully integrated marketing programs
• Partners closely with Manager, Brand Marketing on the development of category marketing strategies
• Delivers marketing programs on time and on budget
• Assists Manager, Brand Marketing with managing agency partners by actively participating in agency meetings and providing feedback
• Develops project briefs, manages projects, and provides feedback to ensure output supports brand strategy
• Collaborates on the creative process including copy writing, graphic design, and digital design
• Evaluates and tracks campaign performance; actively looks for improvement opportunities
• Analyzes research to build insights-driven marketing programs and understand category and competitive trends
• Collaborates with cross-functional team members to drive overall brand strategy
• Maintains competitive analysis, including competitive store and market visits
• Models behaviors that support the company's common purpose and ensures guests and team members are supported at the highest level
• Ensures all activities are in compliance with rules, regulations, policies, and procedures
• Completes other duties as assigned

Requirements

• Bachelor's degree in marketing or a related field
• Minimum two years' marketing or similar experience
• Advanced Microsoft Office skills
• Understanding of social media and digital marketing trends
• Excellent verbal and written communication skills
• Strong organizational skills and attention to detail
• Strong project management skills and ability to multi-task
• Ability to analyze, think critically, and problem solve
• Ability to work independently or collaboratively within a group
• Ability to think creatively and identify new solutions
• Ability to work effectively in a fast-paced, dynamic environment
• Ability to communicate professionally with all corporate levels, vendors, and customers
• Comfortable with changing technology

Nice to Have

• Experience in category marketing strategies
• Experience managing agency partnerships
• Experience with digital marketing campaigns

Qualifications

• Bachelor's degree in marketing or a related field

Benefits & Perks

• Travel required less than 25%
• General office work requiring sitting or standing for long periods of time