Vice President, Enterprise and Brand Marketing

About the Role

Key Responsibilities

• Own Vizient's enterprise brand strategy including positioning, messaging frameworks, tone of voice, and visual/verbal expression.
• Lead cross-enterprise messaging development in support of solution narratives, campaigns, and CEO/CFO/COO-level engagement.
• Oversee content strategy and storytelling platforms across newsletters, thought leadership, and social media.
• Develop and operationalize the enterprise sales narrative enabling consistent, insight-driven sales and marketing alignment.
• Lead enterprise reputation and awareness campaigns that build visibility, credibility, and competitive differentiation working with campaign activation teams.
• Build Vizient's customer advocacy strategy, ensuring client stories are surfaced, activated, and aligned with strategic priorities.
• Oversee marketing support for member networks and events, ensuring consistent enterprise brand presence and messaging.
• Partner with digital, communications, and product teams to maintain brand coherence across the website, digital platforms, and campaign assets.
• Build and lead a high-performing team, mentoring brand, content, and advocacy leaders and promoting a culture of innovation, accountability, and storytelling excellence.

Requirements

• Experience in brand strategy, messaging, and content development.
• Ability to lead cross-functional teams and develop enterprise-wide marketing initiatives.
• Strong leadership skills with experience mentoring and building high-performing teams.
• Excellent communication and storytelling skills.
• Experience working with digital platforms, campaigns, and stakeholder engagement at executive levels.

Qualifications

• Experience in enterprise brand marketing and strategic leadership roles.

Benefits & Perks

• Comprehensive benefits plan
• Position is incentive eligible
• Salary range from $187,800 to $348,300, tailored based on skills and experience