Sr Brand Marketing Associate - Coffee mate Job Details | Nestle Operational Services Worldwide SA

About the Role

Key Responsibilities

• Initiate necessary research to gain insights into brand relevancy by consumer & operator segment. Leverage insights into action to deliver business & financial goals.
• Manage the development of brand equity, long-term plans and annual marketing plans.
• Support new product & equipment introductions including strategic decisions on research and development, packaging and product launch execution.
• Strategically analyze market dynamics and adjust brand strategies as necessary, including value proposition by channel.
• Integrate sustainability into all business areas.
• Lead projects for new products or solutions as the Project Manager ensuring on-time launch and flawless execution from concept to close.
• Develop B2B business and marketing objectives, strategy and tactics for Coffee Mate brand and portfolio.
• Write annual business review and assist in mid and long-term strategic business planning.
• Execute day-to-day tactical product marketing plans for the brand.
• Manage external agency partners and control brand budgets.
• Leverage insights to identify new opportunities for the business and brand in the Out-of-Home industry.
• Assemble and motivate cross-functional teams including product development, R&D, sales, finance, regulatory, and supply chain to accomplish new product plans and grow the portfolio.
• Grow sales and profits of existing product portfolio by utilizing insights of channel marketing and sales leadership teams.
• Coordinate efforts with cross-functional groups.

Requirements

• Undergraduate degree / BA or equivalent experience required. MBA degree preferred.
• Ability to effectively communicate with all levels of the organization, particularly with Sales, Commercial Development, Product Development and cross functional teams.
• Highly motivated self-starter with results orientation.
• Up to 30% travel required post-Covid.
• Minimum 5 years marketing experience required.
• 2 years' experience in Foodservice sales/marketing or equivalent preferred, with sales experience also valued.
• P&L experience and strong planning skills.
• Strong quantitative skills and successful end-to-end project management experience.
• New product development and launch experience.
• Digital marketing experience a plus.
• End to end project management.
• Strong conceptual skills and ability to translate complex business proposals into action.
• Strategic thinking and sound judgment.
• Strong planning and organizational skills.
• Strong presentation abilities for external and internal audiences.
• Problem solving skills.
• Entrepreneur mindset—self-starter, determined, action-oriented.
• Resourceful.

Nice to Have

• MBA degree.
• Digital marketing experience.

Qualifications

• Undergraduate degree / BA or equivalent experience.
• MBA degree preferred.

Benefits & Perks

• Not explicitly specified in the description.