Integrated Campaign Planner Lead

About the Role

Key Responsibilities

• Translate brand strategy into campaign game plans, turning vision and beats into actionable timelines, milestones, and deliverables.
• Quarterback cross-functional execution, ensuring creative, media, platform, CRM, social, product, and retail marketing deliver in sync.
• Own campaign documentation and toolkits, creating clarity and alignment across stakeholders.
• Drive RAG status updates for headline meetings, providing leadership with clear visibility into progress, risks, and mitigations.
• Manage campaign calendars and milestones, ensuring deadlines, budgets, and priorities are met.
• Act as connective tissue across functions, resolving blockers and maintaining momentum between brand strategy, creative, media, and channel teams.
• Report on campaign performance, tracking effectiveness against brand KPIs and business objectives.
• Elevate operational excellence, identifying opportunities to optimize processes and drive efficiency across campaigns.

Requirements

• Bachelor's degree in Marketing, Communications or a related field.
• 7+ years of experience in brand marketing, content marketing or related creative field.
• Strong communication skills (storytelling, messaging, & brand guidelines copy).
• Thrives in an entrepreneurial, hyper growth environment where priorities evolve regularly and decisions are made quickly.
• Team-first mentality, with a willingness to do what it takes to get the job done and a desire to strive for better.
• Proven ability to work effectively cross-functionally within FBG and the larger Fanatics organization.
• Open to regular travel to events and other Fanatics offices for various offsite and team meetings.

Qualifications

• Bachelor's degree in Marketing, Communications or a related field.
• 7+ years of experience in brand marketing, content marketing or related creative field.

Benefits & Perks

• Base salary range of $120,000 to $150,000 per year, depending on experience.
• Eligible for the Fanatics Betting and Gaming annual bonus program.
• Medical, Dental, Vision, 401K, paid time off, and other benefits like Wellhub, Pet Insurance, Family Care Benefits.
• $700 USD (or local equivalent) to set up your home office.